SlideShare une entreprise Scribd logo
1  sur  55
Webdesign
visual design
Février 2013
a RITAteaching
Relax In The Air
7
consistence
Marque
Couleur
Forme
Images
Avatar
Discours
mises à jour
outils/plateformes
consistence
Ecosystème
Relax In The Air
Février 2013
Copyright© 2013 Relax In The Air
Votre marque vous appartient.
Prenez-en soin. Rendez-la jolie et désirable
de jour comme de nuit.
404
404
404
Relax In The Air
newsletter
consistence
600px
Février 2013
Copyright© 2013 Relax In The Air
Relax In The Air
Février 2013
Copyright© 2013 Relax In The Air
cms
cms
____________________
Jonathan Kahn
Trying to fix an organization’s content
problems by installing a CMS is like trying
to save a marriage by booking a holiday.
• Gestion dynamique de contenu.
• Séparer gestion de forme et de contenu.
• Collaboration sur une même plateforme.
• Donner de la liberté et simplifier.
• Impliquer le client dans le contrôle du
contenu.
CMS
fonction
Relax In The Air
Février 2013
Copyright© 2013 Relax In The Air
cms
Le choix du CMS doit être déterminé par la
problématique du client.
Wordpress Drupal Joomla Magento Umbraco Typo3
CMS
top 6
Relax In The Air
Février 2013
Copyright© 2013 Relax In The Air
navigateur
____________________
Alsacréations
Lorsque l'on parle de compatibilité, on
parle de rendu cohérent et uniforme d'un
même site web quelque soit la station
utilisée pour le consulter.
Browserton univers impitoyable
Chrome Firefox Safari IE
navigateur
top 4
evolution
mobile
natif(iOS/Android)
vs
web app(html)
1) budget
2) BUTS
3) compétences
4) délais
mobile first
standard HTML5
encapsuler
responsive web design
responsive web design
Responsive Web design is the approach that
suggests that design and development
should respond to the user’s behavior and
environment based on screen size, platform
and orientation.
Grille flexible
layout flexible
media queries
évolution
responsive / Adaptatif
Relax In The Air
Février 2013
Copyright© 2013 Relax In The Air
1) budget
2) BUTS
3) Contexte
4) compétences
5) délais
Relax In The Air
http://www.bostonglobe.com
http://foodsense.is
http://www.fork-cms.com
http://www.anderssonwise.com
http://2012.newadventuresconf.com
évolution
responsive / Adaptatif
Février 2013
Copyright© 2013 Relax In The Air
listen, talk with
Any idea is dangerous if it’s
a person’s only idea.
nouveau paradigme
We're moving to a world
in which every device
generates useful data,
in which every action
creates ‘information
shadows’ on the net.
____________________
Tim O’Reilly
PRE-DIGITAL
Interruption
Manipulation d’image
Dire des choses aux gens
Valeur intangible
Perception
POST-DIGITAL
Participation
Création de valeur
Faire des choses pour les gens
Valeur tangible
Comportement
>
listen, talk with
nouveau paradigme
Relax In The Air
Février 2013
Copyright© 2013 Relax In The Air
ecosystem
Relax In The Air
© Relax In The Air 2013
USER
early adopter
customer
partners
BRAND
EXPERIENCE
EXPERIENCE
apps
website
tools
s
ocial SHARE
likes
comments
wOM
OPPORTUNITIES
OPPORTUNITIES
On parle de vos produits.
On ré-invente vos publicités sur Youtube.
On vous définit sur Wikipedia.
On se ligue contre vous sur les médias sociaux.
MENACE ? > OPPORTUNITE
listen, talk with
nouveau paradigme
Relax In The Air
Février 2013
Copyright© 2013 Relax In The Air
Que vous le vouliez ou non, les conversations
existent avec ou sans vous.
Tournez la force de vos utilisateurs à
votre avantage.
nouveau paradigme
Plus participatif
Plus social
Plus fragmenté
Plus transparent
Plus joueur
Toujours branché
souvent géolocalisé
listen, talk with
nouveau paradigme
Relax In The Air
utilisateur
Février 2013
Copyright© 2013 Relax In The Air
Parler à > Parler avec
« Transmedia is storytelling by authors who share and create
content for distribution across multiple forms of media.
Transmedia immerses an audience in a story’s universe through
a number of dispersed entry points, providing a comprehensive
and coordinated experience of a complex story. »
TRANSMEDIA
HENRY JENKINS
Captiver et interagir
à travers un réseau de
plate-formes
Raconter une histoire.
Réseau de plate-formes.
Divers points d’entrée.
Expérience coordonnée.
Expérience augmentée.
Relax In The Air
transmedia
listen, talk with
Tout doit être fait pour engager l’audience de
façon individuelle, valider leur engagement et
renforcer positivement leur participation dans
la narration collective.
Le résultat est une intense loyauté, un
engagement sur le long-terme et le désir de
partager cette expérience.
« So far, the most successful transmedia
franchises have emerged when a single creator
maintains control over the franchise. »
HENRY JENKINS
providing joy Since 1977
Geekdom has entered the mainstream.
Henry Jenkins on Transmedia
jeff gomez on Transmedia
liens utiles
http://www.teehanlax.com/downloads/ipad-gui-psd-retina-display/
http://www.teehanlax.com/downloads/ios-5-gui-psd-iphone-4s/
GUIS
http://www.tripwiremagazine.com/2012/07/free-printable-sketching-
wireframing-templates.html
http://speckyboy.com/2010/11/18/ultimate-collection-of-printable-mobile-
sketching-templates/
Merci !
Mai 2011
relaxintheair.com
@relaxintheair
Retrouvez-nous aussi sur Facebook et Instagram
© Relax In The Air 2013
Sabine DUFAUX
Managing Partner | Digital Strategist
sabine@relaxintheair.com
+41 79 745 30 74
MC CASAL
Managing Partner | UX Strategist & Designer
mc@relaxintheair.com
+41 76 539 77 01
Office
Relax In The Air Sàrl
Rue Vautier 16
CH - 1227 Carouge
hello@relaxintheair.com
www.relaxintheair.com
contact
“We think and design user experiences for a digital world.
Just relax. Together we can make it simple. ”

Contenu connexe

En vedette

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Cours de Web Design part.7