Media scenario 6.1.14 abp m ajha

1. Quick Snapshot
Week 45 – 52’2013
MCCS

2. ABP Majha
Week: - 45-52’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
20
18
15
10
4
5
3
0
Source : TAMPeriod : Wk 52’2013
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre shares almost neck to
neck
4.5
4.0
3.9
3.3
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 45-52'12
Wk 45-52'13
Source : TAM Period : Wk 45-52’Year : 2012 & 2013

5. ABP Majha ruling the chart with 32%
mkt. share
% Mkt. Share
35%
32%
30%
24%
25%
23%
20%
13%
15%
8%
10%
5%
0%
ABP Majha
IBN Lokmat
Zee 24 Taas
Wk 45-52'13
Source : TAM Period : Wk 45-52‘2013
TV 9 Maharashtra
Jai Maha

6. ABP Majha the leader in reach
Reach in Mn.
14
12
10
8
6
4
2
0
13
12
Reach in Mn.
11
6
4+ CS
Source : TAM Period : Wk 45-52’2013
4
12
10
8
6
4
2
0
11
10
9
5
15+ CS
4

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Jai Maharashtra
Mum
27%
25%
14%
22%
12%
Pune MAHA L C I
35%
40%
27%
22%
12%
12%
25%
21%
2%
5%
Source : TAM Period : Wk 45-52’2013
MAH .1 to 1 Mn.
33%
26%
8%
25%
8%
MAHrest 1 Mn.+ (Including Pune)
34%
23%
15%
25%
2%
Maha West AI
32% 32% 32%
24% 24% 25%
13% 13% 12%
23% 23% 23%
8%
8% 8%

8. Top 10 Shows Across Marathi
News Genre
Date
Time From Time To Programme
Genre
TVTs 000s
12/23/2013
19:59
21:21 PUNE DINAK-NASHIK DINAK News Bulletin
153
12/23/2013
21:33
21:54 ABP MAJHA VISHESH
Interviews/Port
149
12/25/2013
21:59
22:56 10 CHYA BATMYA
News Bulletin
133
12/27/2013
22:01
22:54 10 CHYA BATMYA
News Bulletin
128
12/28/2013
21:59
22:54 10 CHYA BATMYA
News Bulletin
119
12/22/2013
21:59
22:53 10 CHYA BATMYA
News Bulletin
116
12/22/2013
13:00
15:25 DUPARCHYA BATMYA
News Bulletin
113
12/26/2013
21:59
22:53 10 CHYA BATMYA
News Bulletin
111
12/25/2013
19:32
19:55 MUMBAI EAST WEST
News Bulletin
99
12/25/2013
21:24
21:57 ABP MAJHA VISHESH
Interviews/Port
98
Source : TAM Period : Wk 52’2013

9. Thank You