Boost Event Fundraising with Facebook Connections

Boost Event Fundraising with Facebook Connections August 6, 2009 Mark Davis Director Technical Solutions Blackbaud Internet Solutions Division Charleston, SC Donna Wilkins President, Charity Dynamics Austin, TX

Why Bother with Facebook? Sources: 1. Facebook.com Statistics 2. Nielsen/NetRatings Report March 2009 3. Washington Post, April 22, 2009

Solution for Sphere Events / Friends Asking Friends ,[object Object],[object Object]

FeedRaiser – Set-up and Use ,[object Object],[object Object]

FeedRaiser – Results (Since 6/18 Launch) * Users who have sent at least one notification. Active Users* Number of Gifts Total $ Raised Average Gift Amount Estimated Conversion Rate 1607 511 $22,662.48 $44.35 2.6%

SnapCMS S ocial N etwork Ap plication CMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SnapCMS – Customizable Fundraising Badge ,[object Object],Your Logo/Design Goal, Raised from Sphere Countdown to Event Date Link to Personal Fundraising Page Donations Tracked in Sphere Customizable Thermometer

Automated Friend Updates – Facebook Newsfeed ,[object Object],Action Trigger Message Sent Add Application “ Participant has signed up for the Event Name and has x days to raise at least $xxx to help achieve [goal of the event] Support participant with a donation.” 1 Week Before Event “ Participant is participating in the Event Name in 1 week! Support participant with a donation. ” Day of Event “ Participant is raising money for today’s Event Name . Support participant with a donation.” 1 Week After Event (if haven’t reached goal) “ Participant participated in the Event Name last week day of event. If you haven’t already, support participant with a donation.” 1 Week After Event (everyone) “ Last week’s Event Name has raised [event total] towards our goal of [event goal] . Help us meet our goal by supporting participant with a donation.”

Automated Participant Updates – Facebook Notifications ,[object Object],Action Trigger Message Sent Add Application “ Congratulations on signing up for the Event Name ! Did you know that participants who add a story and photo to their personal page raise as much as 10 times more than those who don’t? Write a note, add photos, and share a link on Facebook to tell why you’re participating in Event Name . Add a photo and update your personal page from your Participant HQ. ” At Refresh If Fundraising Progress “ Great progress on your fundraising! Don’t forget to email friends and family and let them know about your participation and Fundraising for Event Name . Send an email from your Participant HQ now .” 2 Days Before Event “ We can’t wait to see you this Weekday of Event at the Event Name . Remember that [important reminders of event (ex. Parking or time of event)] And don’t forget to make one last push for donations. Log into your Participant HQ now and email your friends and family. ”

SnapCMS – One-Click Friend Inviter ,[object Object],Customizable Message: Title, Body, Button Link to Personal Fundraising Page Donations Tracked in Sphere

SnapCMS – Easy Participant Download Options Download Directly from Friends Asking Friends Participant HQ Download Directly from an E-Mail

SnapCMS – Easy Deployment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take Aways ,[object Object],[object Object],[object Object],[object Object]

How to Contact Us? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Boost Event Fundraising with Facebook Connections

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Boost Event Fundraising with Facebook Connections