This presentation reviews how caused-based organizations have successfully used their advocacy programs asfundraising campaigns. To highlight the best practices discussion, the presentation includes a review of IFAW's Stop Whaling campaign as a great example of an integrated advocacy and fundraising campaign.

1. Online Advocacy and Fundraising: Are You Doing Everything You Can? Mark Davis, Blackbaud Cassandra Koenen, Web Manager IFAW

22. Case Study: IFAW Stop Whaling Campaign Presented by: Cassandra Koenen

24. So what Web 2.0 elements did we use to build our campaign….. Popular Social Networking Sites Facebook and MySpace

25. Worked to create a mobile activist list

26. Used YouTube to Get the Message Out

27. Created Opportunities for Supporters to Engage and Create Content

28. Looked for new ways to disseminate the information and keep the campaign fresh – IFAW launched the Stop Whaling Blog and Podcasts – all are available through RSS Feeds

29. The final step in building a campaign that would utilize some of the best and social networking tools available was to create a site that would bring all the aspects together Drive the social networking sites Highlight the Blog Feature latest Youtube video