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You Say You Want A Revolution?  Generational Change & Citizen Engagement David Domke Department of Communication University of Washington Seattle Arts & Lectures February 23, 2011
A citizenship revolution
Marshall McLuhan, 1969 “ Effective study of the media deals not only with the content of the media but with the media themselves and the total cultural environment within which the media function. Only by standing aside from any phenomenon and taking an overview can you discover its operative principles and lines of force. There’s really nothing inherently startling or radical about this study --except that for some reason few have had the vision to undertake it. Media technologies
Marshall McLuhan, 1969 “ For the past 3500 years of the Western world, the effects of media -- whether it’s speech, writing, printing, photography, radio or television -- have been systematically overlooked by social observers. … [M]ost people are still blissfully ignorant of what the media do to them; unaware that the medium is also the message -- that, all puns aside, it literally works over and saturates and molds and transforms every sense ratio. The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb. Media technologies
Marshall McLuhan, 1969 “ By stressing that the medium is the message rather than the content, I’m not suggesting that content plays no role -- merely that it plays a distinctly subordinate role. … [In] placing all the stress on content and practically none on the medium, we lose all chance of perceiving and influencing the impact of new technologies on man, and thus we are always dumbfounded by --and unprepared for -- the revolutionary environmental transformations induced by new media.” Media technologies
A Timeline Printing   press Photography Radio TV Personal Computers Smart phones Telegraphy Film
A Timeline Printing   press Photography Radio TV Personal Computers Smart phones Telegraphy Film
Embrace of technology Smart phones     (Pew, 9/10)
Embrace of technology Laptops   (Pew, 9/10)
Embrace of technology Ipads/tablets   (Pew, 9/10)
Marshall McLuhan, 1955 “ It is the framework which changes with each new technology and not just the picture within the frame.” A citizenship revolution
Dutiful Relational A citizenship revolution Obligatory Citizenship = formal acts Selective Citizenship = everyday acts Receive media Navigate media Joiners Networkers Want security Want epicness
1. News attention: on demand   (Pew) Indicators
Indicators 2. Engagement: “Lot of thought to election”  (Pew)
3. Social relations: Same-sex marriages Indicators
Marshall McLuhan, 1964 “ We become what we behold. We shape our tools and then our tools shape us.” Media technologies

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Domke salu2

  • 1. You Say You Want A Revolution? Generational Change & Citizen Engagement David Domke Department of Communication University of Washington Seattle Arts & Lectures February 23, 2011
  • 3. Marshall McLuhan, 1969 “ Effective study of the media deals not only with the content of the media but with the media themselves and the total cultural environment within which the media function. Only by standing aside from any phenomenon and taking an overview can you discover its operative principles and lines of force. There’s really nothing inherently startling or radical about this study --except that for some reason few have had the vision to undertake it. Media technologies
  • 4. Marshall McLuhan, 1969 “ For the past 3500 years of the Western world, the effects of media -- whether it’s speech, writing, printing, photography, radio or television -- have been systematically overlooked by social observers. … [M]ost people are still blissfully ignorant of what the media do to them; unaware that the medium is also the message -- that, all puns aside, it literally works over and saturates and molds and transforms every sense ratio. The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb. Media technologies
  • 5. Marshall McLuhan, 1969 “ By stressing that the medium is the message rather than the content, I’m not suggesting that content plays no role -- merely that it plays a distinctly subordinate role. … [In] placing all the stress on content and practically none on the medium, we lose all chance of perceiving and influencing the impact of new technologies on man, and thus we are always dumbfounded by --and unprepared for -- the revolutionary environmental transformations induced by new media.” Media technologies
  • 6. A Timeline Printing press Photography Radio TV Personal Computers Smart phones Telegraphy Film
  • 7. A Timeline Printing press Photography Radio TV Personal Computers Smart phones Telegraphy Film
  • 8. Embrace of technology Smart phones (Pew, 9/10)
  • 9. Embrace of technology Laptops (Pew, 9/10)
  • 10. Embrace of technology Ipads/tablets (Pew, 9/10)
  • 11. Marshall McLuhan, 1955 “ It is the framework which changes with each new technology and not just the picture within the frame.” A citizenship revolution
  • 12. Dutiful Relational A citizenship revolution Obligatory Citizenship = formal acts Selective Citizenship = everyday acts Receive media Navigate media Joiners Networkers Want security Want epicness
  • 13. 1. News attention: on demand (Pew) Indicators
  • 14. Indicators 2. Engagement: “Lot of thought to election” (Pew)
  • 15. 3. Social relations: Same-sex marriages Indicators
  • 16. Marshall McLuhan, 1964 “ We become what we behold. We shape our tools and then our tools shape us.” Media technologies