This document discusses the importance of digital engagement as technology becomes more accessible and decentralized. It notes that online communities should be treated as real communities, and organizations need to engage with people on their terms rather than their own. It provides some principles for digital engagement, such as going where people are already engaging online and using the right tools for different audiences. The document emphasizes that digital engagement strategies need to be done strategically by understanding what goals and behaviors an organization hopes to impact through engagement.