Get More From Google
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Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.
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Get More From Google
- 7. Google from 30,000 Feet
- 8. History Lesson 30,000 Feet
- 9. Sergey & Larry 30,000 Feet
- 10. The Algorithm 30,000 Feet
- 13. The Algorithm 30,000 Feet
- 14. The Algorithm 30,000 Feet
- 17. 30,000 Feet
- 21. 30,000 Feet
- 23. Methodology
- 24. Methodology
- 25. Useful Tactics
- 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando
- 38. Build Links (Votes) Useful Tactics
- 39. Useful Tactics
- 40. Useful Tactics
- 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.
- 43. Focus on 2 nd Level Pages Useful Tactics
- 44. Get Comfortable with Analytics Useful Tactics “ We have Google Analytics installed but we don’t really know what the reports mean.”
- 45. Cater to Users Useful Tactics Don’t create pages just for search engines. Google will know.
- 46. SEO is not Free Useful Tactics “ For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google
- 48. First Steps Roadmap Search engine success is a journey, not a day-trip.
- 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog
- 53. Thank you! Matt Certo [email_address] 407-722-7830
Notes de l'éditeur
- When I started the company in 1995, Google didn’t even exist. Today, it’s the question I’m asked most.
- Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- 1997-1998 There was a real war in search engines Relatively easy to get placement Emphasis on what was on pages – meta tags Easily-manipulated Results weren’t great
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Very simple algorithm.
- Very simple algorithm.
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Very simple algorithm.
- Very simple algorithm.
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything
- Sergey Brin & Larry Page enter the equation with Google and change everything