This document discusses community engagement strategies for the Transition movement. It addresses questions like why awareness needs to be raised, who to target in the community, and how many people need to be involved to create change. It describes different stages of change and suggests targeting information, talks and films to those in early contemplation stages. The document also discusses understanding different community demographics, learning styles, values and availability to design an effective outreach strategy. It suggests aiming to engage 15-20% of the community to reach a tipping point for change.

1. Engaging the community – the core of transition Transition Training 2007

4. Stages of change Transition Training 2007

5. Who needs what? “ Keep going?” “Something else?” “ What will I do? and how?” What needs doing? Is there a problem? Talks, films, information! Peak oil films, 11 th hour Detailed reasons for change, and solutions Re-skilling; ; transition teams; bus timetables Support, company celebrations, deepening work Pre-contemplation Contemplation Preparation Change

6. Who is in your “community?” Transition Training 2007

7. Interested in different topics Housing / built environment Energy Education Food, land

8. Different cultures or countries White UK Irish BME Muslim Other social / demographic breakdowns – class, age..

9. Style of learning / engaging Physical – digging, cycling.. Kinaesthetic – senses, auditory, touch Emotion – feelings, connection Mental - talks, books, articles

10. Values and Motivations Personal security Loyal to family / social group Entrepreneurs Collective well being

11. When are people available? Daytime and evenings Retired Some day / evenings Part time workers Daytime; creche will help out of school hours Looking after children Some evenings? Weekends Working week

13. How many do we need to reach? Reaching out Outreach work to precontemplation Third year Sept 2008 Consolidation Create a solid centre. Keep changes going Second year Sept 2007 Rippling out! Bring in natural supporters First year Sep 2006 Splash! 5 – 10%? 400 came to Totnes launch Awareness raising

16. Home Groups – maintaining and sustaining Transition Training 2007

17. Designing a programme Low carbon christmas fair Launch home groups Change Insulate your home Energy saving wshop Preparation The future of food Contempln Power of community + discussion End of sub + discussion Pre-cont Dec Nov Oct Sep Month-> Stage