1. How To Gain Media Attention By Creating
A YouTube Channel
The McGovern Consulting Group | 888-876-1544 | www.mcgoverncg.com

2. Telling Your Story
 Why
Tell
Your
Story
Using
Video?
Digital
Media
reaches
a
broader
demographic
than
any
other
form
of
media
888-876-1544 | www.mcgoverncg.com

3. How To Tell Your Story
 Points
to
Cover Length
History Types
of
Videos
Mission
Cartoon
Goals
Interview
Accomplishments
Infographic
 What To Include
Images Content
Facts Campaigns
Text Events
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4. Why Use YouTube?
 http://www.digitalbuzzblog.com/infograph
ic-youtube-statistics-facts-figures/
888-876-1544 | www.mcgoverncg.com

5. Why Create A
YouTube Channel?
 YouTube
has
490
million
unique
visitors
per
month
 Uses:
Outreach
Campaign
Fundraising
Tool
Branding
 Design
and
Layout
Drive
Traffic/SEO
Great
way
to
Organize
your
videos
Subscriptions
 Partners
 Associations
888-876-1544 | www.mcgoverncg.com

6. About a Channel
(General)
 Price
 Custom
URL
 Video
Editing
Options
 Security
Options
 Sharing
Capabilities
888-876-1544 | www.mcgoverncg.com

7. About a Channel
Nonprofit Program
 Benefits
 Premium branding capabilities and increased uploading capacity
 The option to drive fundraising through a Google Checkout "Donate"
button
 Listing on the Nonprofit videos page
 Ability to place a Call to Action overlay on your videos to raise money
or find volunteers
 Apply
 The Google for Nonprofits Program will verify your nonprofit status,
so have your 501(c)(3) number handy.
 Once approved, you will be able to join the YouTube Nonprofit
Program by submitting your YouTube channel username.
888-876-1544 | www.mcgoverncg.com

8. Best Practices
 Share
Social Media
 Engagement
Comments
Likes
 Embed
Feature Video on Website
Blog
888-876-1544 | www.mcgoverncg.com

9. Best Creating a Channel Step
One
 Youtube.com/Nonprofits
Apply
 Create an account
Gmail Account
888-876-1544 | www.mcgoverncg.com

10. Step Two: Sign Up
Without
Google
Account
With
A
Google
Account
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11. Step Three
 Choose
A
User
Name
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12. Home Page
User Name
User Name
YOUR NAME
User Name
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13. Layout and Design
 Choose Colors
Customize
 Background Image
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14. Uploading Videos
 Three Upload
Options
 Use old or new
“Uploader”
888-876-1544 | www.mcgoverncg.com

15. Key Words and Descriptions
 It
is
important
to
input
keywords
and
descriptions
as
the
video
is
uploading
 Also,
be
sure
to
choose
an
“Industry
Category”
 Descriptions
tell
users
what
the
video
is
about.
You
should
use
“keywords”
when
writing
a
video
description
 Keywords
or
“tags”
help
other
find
videos.
YouTube
will
supply
suggested
tags
that
you
may
or
may
not
choose
to
use.
They
are
usually
generic
so
we
suggest
putting
specific
key
words
directly
related
to
your
video
888-876-1544 | www.mcgoverncg.com

16. Suggestions
 The more videos you
upload, the more
closely related your
“suggestions” will be
 Keywords and
Descriptions filter your
“Suggestions”
 Suggestions can not
be customized
888-876-1544 | www.mcgoverncg.com

17. Play lists
 Create play lists to organize your videos
Events
About
History
Mission
Campaigns
 Unlimited number of play lists
888-876-1544 | www.mcgoverncg.com

18. Settings
 Account Settings >Profile Set Up >Sharing
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19. Security
 Channel Security
 Individual Video Security
888-876-1544 | www.mcgoverncg.com