The document analyzes market research data from surveys about potential customers' interests in a new sports store. The surveys covered customers' demographics, sports interests, shopping behaviors at other sports stores, and budget for equipment. Key findings were that customers played a variety of sports, most had been to sports stores before but did not go often, and would pay up to $100 for equipment. The conclusion recommends offering a wide variety of inventory since customers have diverse interests, and providing employee assistance since many customers do not frequently shop at sports stores.

1. Market Research
Analysis
Jahleel McGowan

2. Table of Contents
• Purpose
• Questions
• Graph 1
• Graph 2
• Graph 3
• Graph 4
• Graph 5
• Graph 6
• Graph 7
• Graph 8
• Graph 9
• Graph 10
• Conclusion
• Customer Profile

3. Purpose
• Purpose of this analysis is to see the things that my
potential customers would like, and to get their outlook of
what they would think about my store. This would help
me see what they would like, and what I would need to
do to have a successful business.

4. Questions:
• Gender
• Age
• Do you play sports?
• If yes, what sports do you play?
• Have you ever been inside a sports store?
• Do you go to sport stores often?
• What is the most that you will pay for sports equipment?
• Where is your closest sport store?
• How important is sport equipment to you?

5. • The highest result is yes.
• The lowest result is no.
• Advantage of highest result is that
most people play sports, which
means that they need equipment.
• Disadvantage of lowest result is
that some people don’t play
sports, so they would have no need
to come to my store.
• The benefit of this result is seeing
if more people play sports, or if
more people choose not to.
• This graph shows how many
people play sports.
Graph 1

6. • The highest result is other.
• The lowest result is golf.
• Advantage of highest result is
that a more variety of items
would be sold.
• The Disadvantage of lowest
result is that items for golf
would barely be sold.
• The benefit of this graph is that
it lets me know to have a wider
variety of things.
• This graph shows what sports
the customers my customers
play.
•
Graph 2

7. • The highest result is yes.
• The lowest result is no.
• Advantage of highest result is that
people have been inside a sports store
before, so they know what the
atmosphere is like.
• Disadvantage of lowest result is that
the people that haven’t been inside a
sports store would need more help
than the people that have.
• The Benefit of this result is that most
of my customers have visited sports
stores before.
•
•
Graph 3

8. • The highest result is yes.
• The lowest result no.
• Advantage of highest result is
that some people would know
what to expect inside the store,
and know where things are
because they visit it often.
• Disadvantage of lowest result is
that almost half of the customers
won’t be familiar with my store
because they won’t come to it
often.
• This graph shows how often
customers will come to my store.
•
Graph 4

9. • The highest result is over $100.
• The lowest result is over $200.
• Advantage of highest result is that
people are at least willing to pay
more than $100.
• Disadvantage of lowest result is that I
can’t put my prices too high, because
then people would not buy it.
• The benefit of this result is knowing
how to price my items.
• This graph shows how much money
customers are willing to pay for
sports equipment.
• To give back to customers, I can have
a coupon for if someone spends at
least $!00, they would get 15% off.
Graph 5

10. • The highest result is very little.
• The lowest result is very important.
• Advantage of highest result…there isn’t
an advantage of the highest result.
• Disadvantage of lowest result is that
people don’t think that sports equipment
is very important to use. Meaning, that
they would have less of a use for my
store.
• The benefit of this result is that I know
how important athletes think that
equipment is to them.
• This graph shows the level of importance
of sports equipment to athletes.
• To make customers buy more, I would
offer a buy one get one half off on the
item that they are buying.
Graph 6

11. • In this survey, I found out what people liked and didn’t
like about sports stores and equipment. My survey says
that I need a wide variety of items for people to choose
from .I learned that they wouldn’t spend too much, but
willing to spend just enough to get the item they are
going to buy. I learned also that people don’t usually go
to athletic stores often, so I would need employees to
always be available to offer help to the customers that are
not familiar with the store.
Conclusion

12. • My customers would be the ages 15-16.
• A little bit over half of my customers would be male.
• Most of my customers would play sports.
• My customers have a wide variety of sports that they play.
• Almost 100% of my customers have been inside sport stores
before.
• A little bit more than half of my customers go to sport stores
often.
• The most my customers would pay on equipment is $100.
• The annual income for most of my customers is $0.
Customer Profile