My slides for the OOP2012 keynote in Munich, Germany

1. Successful applications with
Design-centric developments
Michaël Chaize | Developer Evangelist
RIAgora.com | @mchaize
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2. A killer what?
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3. e OS was the interface
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4. e network is the interface.

5. e data is the interface
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9. e message
is the interface
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10. You are the interface
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11. B2C, B2B & B2E
iPhone app ERP
Website CRM
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12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

13. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

14. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

15. A new mindset : the key of success
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16. Why ?
Focus on the
user-experience ?
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17. NATO
ED DD
EF OR
B
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18. NATO
D DD
AFTER
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19. Car industry
ED DD
EF OR
B
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20. Car industry
D DD
AFTER
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21. Car industry
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22. Car industry
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23. Car industry
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24. e power of technology
1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor
7 x Synergistic Processing Elements –
NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU
256MB GDDR3 video memory 3MB embedded GPU texture memory
Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM)
256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM
250GB 2.5” SATA hard drive 512MB internal ash memory
Blu-Ray Disc, DVD, CD, SACD media handling –
Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II
802.11b/g wi- 802.11b/g wi-
Wired Gigabit Ethernet –
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

25. e power of technology
1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor
7 x Synergistic Processing Elements –
NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU
256MB GDDR3 video memory 3MB embedded GPU texture memory
Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM)
256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM
250GB 2.5” SATA hard drive 512MB internal ash memory
Blu-Ray Disc, DVD, CD, SACD media handling –
Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II
802.11b/g wi- 802.11b/g wi-
Wired Gigabit Ethernet –
36M 71M
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26. 36M 71M
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27. Design Driven Development
USER EXPERIENCE
TECHNOLOGY
THE BUSINESS
THE USERS
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28. Observe
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30. Design 8m
90m to
unlocks ROI
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31. oughtless acts
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32. Hotline at Adobe
ED DD
EF OR
B
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33. Hotline at Adobe
D DD
AFTER
15% 10% 10>1
faster cust. sat. training.
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34. How to measure success ?
Looking at the stars ?
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35. How to measure success ?
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36. Enterprise applications
Real-Time ACCESS to my Enterprise Knowledge
INTERACTION
QUALITY IMPROVEMENT
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37. Human interactions with the Enterprise knowledge
Working with paper
•Interact directly on the information
•One single plan
•Learnt at school
•Knowledge not centralized
•Expensive
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38. Human interactions with the Enterprise knowledge
Collaboration on a wall
•Interact directly on the information
•One single plan
•Learnt at school
•Knowledge is lost
•One at a time
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39. Human interactions with the Enterprise knowledge
e era of PC
•Knowledge is centralized
•Extended company & Collaboration
•Mouse and Keyboard
•Learning curve
•No mobility at all
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40. Human interactions with the Enterprise knowledge
What inspired a PC
is not inspiring
anymore
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41. Human interactions with the Enterprise knowledge
Laptops
•First a empt of mobility
•Extends the work area (home vs office)
•Confort
•Network access
•Worst interactions ever
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42. Human interactions with the Enterprise knowledge
Mobility...
...with some constraints
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43. Human interactions with the Enterprise knowledge
Smartphones
•Total mobility
•Confort
•Typing experience
•Small screen = less information
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44. Human interactions with the Enterprise knowledge
Tablets
•Total mobility
•Confort & autonomy
•Typing experience
•Large screen
•Pleasure and work on the same device
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45. A classic IT fail
v
Draw on pictures
Video chat Take pictures
Cameras
Microphone
VoIP Voice Recognition
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46. When the web fails
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47. e traditional way for Enterprise apps development
v
What do Express the needs Technical Back-end + UI
Delivery
you need ? in a doc speci cations developments
LOB IT
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48. D.D.D - Design Driven Development
v
Observe, Technical
What problems Find solutions
Observe, solutions to serve Delivery
are you facing ? designing the UI
Observe the UI
What How
to build ?
to build ? Analytics
to scale ?
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49. Adobe and Enterprise applications
Design & Develop Manage the content Measure & Analyze
Designers
Content Business
managers analysts
Developers
A
B
C
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50. Michaël Chaize | Developer Evangelist
RIAgora.com | @mchaize | mchaize@adobe.com
©2011
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.