Parents need to understand, so we can help our kids understand, the digital world and the world of social networking. It's here to stay, so we all need to be involved so that we can raise digital savvy kids who can thrive and compete.

1. social media
social networking
web 2.0
the intersection of
online and offline

2. Digital natives
vs
digital immigrants
We call it “social media”
you call it “life”

3. it is a conversation
powered by...
BLOGS
forums
wikis
RSS

4. what are the
benefits?
Engagement
Trust
conversation
previously untapped collective
intelligence
networking

5. some rules of the
road
• be nice
• you never knowturn upsomething
where
you say might
• you never who is following you

7. my cousin stephen

9. some rules of the
road
• be nice
• you never knowturn upsomething
where
you say might
• you never who is following you

10. privacy and
harassment
January 14, 2009
Despite News Reports, Task Force Finds
Online Threat to Children Overblown
January 17, 2009
Study suggests Internet social sites aren't a
waste for teens
MacArthur Foundation
www.digitallearning.macfound.org or http://digitalyouth.ischool.berkeley.edu/

11. Successful case study
• Start early
• Ladder support
• Empower superusers
• provide source materials for
ugc
• Use tools people are familiar
with
• make it easy to find
• make it scale
• mobile devices
• have a great team

12. citizen
journalism
other examples:
Sichuan earthquake
Tsunami
Mumbai

13. matthew chamberlin
Facebook
Linkedin
twitter @mchamberlin
e-mail: matthew@clearcastdigitalmedia.com