Landing pages on third-party websites are now part of the web content requiring attention in a modern web strategy. How to step back and see your website from a web-wide perspective.This presentation will explore the increasing significance of web content hosted on external websites such as Facebook, flickr and YouTube and how web and marketing staff can effectively keep these sites fresh, correct and relevant without requiring too much additional actual content development. Discussion of new content needs and also how to fit third-party landing pages (social networks etc) into your overall website architecture in order to get the best performance out of both your .edu content as well as your social profiles. from a web-wide perspective.
2. Background 1997: Notepad Web Design 2002: Dreamweaver 2004: Adobe Photoshop 2006: Drupal 2007: Facebook Platform 2009: Frontpage? web wide architecture | death to dot-com empires | melissacheater.com
3. A structural design of … organizing and labeling websites, intranets, and online communities … A specialized skill set … that has some degree of origin in the library sciences. So what is IA? “The art and science of organizing and labeling web sites, intranets, online communities, and software to support findability and usability” - IAI
4. A structural design of … organizing and labeling websites, intranets, and online communities … A specialized skill set … that has some degree of origin in the library sciences. So what is IA? A specialized skill set … that has some degree of origin in the library sciences. - wikipedia
5. Why is IA important? web wide architecture | death to dot-com empires | melissacheater.com
13. 85% of students rely on links/menus to find information on your site; 15% use site search tool - E-Expectations 2009 Why is IA important? web wide architecture | death to dot-com empires | melissacheater.com
14. 88% of students said they would drop a school from their search or be disappointed with a school if that institution's web site did not have the content they needed - E-Expectations 2009 Why is IA important? web wide architecture | death to dot-com empires | melissacheater.com
21. Why is IA Important? Source: Semantic Studios Cost of finding(time, frustration) Cost of not finding(bad decisions, alternate channels) Cost of construction(staff, technology, planning, bugs) Cost of maintenance(content management, redesigns) Cost of training(employees, turnover) Value of education(related products, projects, people) Value of brand (identity, reputation, trust)
52. Web Wide Experience Consistent look & feel across all platforms Navigation that includes all platforms Web Wide Content web wide architecture | death to dot-com empires | melissacheater.com
53. Next Steps Web Wide Content Social CMS web wide architecture | death to dot-com empires | melissacheater.com
54. Stay in touch: www.melissacheater.com hi@melissacheater.com facebook.com/melissacheater twitter.com/mmbc linkedin.com/in/melissacheater
Editor's Notes
Wikipedia definitions
Wikipedia definitions
Semantic Studios - Morville
ReConnectMScHBAAlumniMBAAMultiples i.e. Blog 1, Blog 2, Blog 3Tracking? Separate sheet for each …