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African	
  Business	
  Women	
  (ABW)	
  Connected	
  
African	
  Business	
  Women	
  (ABW)	
  Connected	
  
ABW	
  Connected	
  is	
  a	
  long-­‐term	
  economic	
  development	
  ini6a6ve	
  of	
  Toronto-­‐based	
  Canadian	
  and	
  
African	
  Business	
  Women’s	
  Alliance	
  (CAABWA)	
  in	
  partnership	
  with	
  Ethiopia-­‐based	
  The	
  Centre	
  for	
  
African	
  Women	
  Economic	
  Empowerment	
  (CAWEE)	
  and	
  a	
  number	
  of	
  other	
  African	
  and	
  global	
  partners.	
  
3	
  

ABW	
  Connected:	
  In	
  Summary	
  
ì 

Three	
  key	
  themes	
  of	
  leadership,	
  technology	
  and	
  trade	
  are	
  the	
  focus	
  of	
  the	
  program	
  

ì 

ABW	
  Connected	
  is	
  the	
  first	
  ever	
  pan-­‐African	
  Summit	
  &	
  Trade	
  Expo	
  featuring	
  the	
  top	
  women-­‐led	
  
exporters	
  in	
  the	
  Tourism,	
  Cra?/TexAles,	
  Agribusiness	
  for	
  cosmeAcs	
  sectors	
  scheduled	
  for	
  Ethiopia	
  in	
  
2015	
  and	
  will	
  con6nue	
  every	
  two	
  years	
  in	
  a	
  different	
  region	
  in	
  Africa.	
  	
  

ì 

Up	
  to	
  five	
  hundred	
  leading	
  African	
  women	
  represenAng	
  every	
  country	
  in	
  Africa	
  will	
  aEend;	
  2	
  

leading	
  exporters/sector,	
  two	
  students	
  and	
  two	
  business	
  women	
  associa6on	
  representa6ves	
  will	
  be	
  selected.	
  

ì 

Post	
  Summit	
  training	
  acAviAes	
  in	
  each	
  African	
  country	
  will	
  further	
  reach	
  thousands	
  more	
  students	
  

and	
  and	
  business	
  women	
  associa6ons	
  members.	
  	
  
ì 

This	
  will	
  be	
  the	
  first	
  Ame	
  that	
  buyers	
  from	
  across	
  Africa	
  and	
  around	
  the	
  world	
  will	
  have	
  access	
  to	
  
Africa’s	
  leading	
  female	
  exporters	
  from	
  across	
  the	
  con6nent	
  all	
  at	
  one	
  6me	
  and	
  in	
  one	
  place	
  

ì 

Government	
  representaAves	
  from	
  Trade,	
  Technology,	
  Educa6on,	
  Agribusiness,	
  Gender	
  and	
  Tourism	
  will	
  
aNend	
  as	
  will	
  African	
  and	
  global	
  media	
  
4	
  

	
  
African	
  Business	
  Women	
  (ABW)	
  Connected	
  mission:	
  
	
  
To enhance the
economic
performance of
women- led
businesses on the
continent in the
three largest
export sectors for
women.

1.	
  CRAFT/TEXTILES	
  
	
  
2.	
  AGRIBUSINESS	
  for	
  
cosmeAcs	
  
	
  	
  	
  	
  
3.	
  TOURISM	
  	
  	
  
5	
  

ABW	
  Connected	
  Activities	
  

Global	
  Market	
  
Research	
  Study	
  

Best	
  pracAces	
  in	
  building	
  
long	
  term	
  sustainable	
  
trade	
  relaAonships	
  
between	
  Buyers	
  &	
  Sellers	
  
incl.	
  technology	
  enablers	
  

Skills	
  
Development	
  
• Trade	
  
• Technology	
  
• Leadership	
  

Trade	
  FacilitaAon	
  /	
  	
  
Trade	
  Linkages	
  
• 3	
  sectors	
  
6	
  

Who	
  attends	
  the	
  ABW	
  summit:	
  
Sponsored	
  Par6cipants:	
  

	
  	
  

Up	
  to	
  10	
  leading	
  women	
  from	
  each	
  country;	
  a	
  selec6on	
  commiNee	
  will	
  
determine	
  par6cipants	
  from	
  each	
  country:	
  
ì 
ì 
ì 

*Leading	
  Companies	
  (2/sector/country)	
  =	
  6	
  
	
  Leading	
  Business	
  Women	
  Associa6ons	
  (2/country)	
  =	
  2	
  
	
  Leading	
  Students	
  (2/country)	
  =	
  2	
  

*	
  Qualifying	
  par6cipant	
  companies	
  must	
  be	
  a	
  leading	
  exporter	
  in	
  the	
  country	
  and	
  make	
  a	
  posiAve	
  impact	
  to	
  the	
  community	
  

	
  
Other	
  par6cipants	
  will	
  include:	
  
	
  
• 

African	
  &	
  Interna6onal	
  Buyers	
  

• 

Interna6onal	
  &	
  African	
  Associa6ons	
  

• 

Government	
  /	
  Donors	
  /	
  Sponsors	
  /	
  Media	
  

• 

Other	
  African	
  companies	
  who	
  are	
  interested	
  in	
  learning	
  what	
  it	
  takes	
  to	
  be	
  
successful	
  and	
  reach	
  the	
  export	
  market	
  
7	
  

ABW	
  Connected	
  Partners	
  

Over	
  25	
  Business	
  
Women’s	
  Assoc.	
  
across	
  Africa	
  
suppor6ng	
  ABW	
  
Connected	
  &	
  
growing.	
  
8	
  

Why	
  ABW	
  Connected?
	
  
ì 

Throughout	
  Africa,	
  women	
  contribute	
  an	
  average	
  of	
  60%	
  of	
  the	
  labour	
  force	
  and	
  significantly	
  
higher	
  in	
  the	
  cra`/tex6les,	
  agribusiness	
  and	
  services	
  sectors.	
  	
  

ì 

Successful	
  African	
  women	
  entrepreneurs	
  par6cularly	
  in	
  cra?/texAle	
  &	
  agribusiness	
  are	
  having	
  
a	
  profound	
  impact	
  on	
  upli`ing	
  and	
  economically	
  empowering	
  less	
  fortunate	
  women	
  and	
  men,	
  
par6cularly	
  those	
  who	
  are	
  uneducated	
  and	
  living	
  in	
  rural	
  areas.	
  	
  	
  

ì 

These	
  companies	
  can	
  work	
  with	
  hundreds	
  and	
  in	
  some	
  cases	
  thousands	
  in	
  rural	
  communiAes	
  
providing	
  wages,	
  healthcare	
  and	
  educa6onal	
  support.	
  

	
  

ì 

Example:	
  	
  Gone	
  Rural	
  in	
  Swaziland	
  works	
  with	
  800	
  rural	
  women	
  and	
  in	
  the	
  last	
  4	
  years	
  has	
  doubled	
  their	
  
revenue	
  and	
  quadrupled	
  the	
  wages	
  to	
  the	
  rural	
  women	
  producers	
  
9	
  

Market	
  Need
	
  

Unprecedented	
  Global	
  demand	
  in	
  the	
  designated	
  sectors:	
  

Handmade, Artisanal products

Sustainable, Natural and Organic Cosmetics

Local, eco - tourism & voluntourism experiences
10	
  

Market	
  Opportunity:	
  
…….bring	
  the	
  buyers	
  to	
  Africa
	
  
	
  
	
  
	
  
	
  
	
  

	
  
	
  

The	
  best	
  of	
  the	
  best	
  	
  
	
  
from	
  all	
  of	
  Africa	
  in	
  one	
  locaAon	
  
for	
  the	
  first	
  Ame!	
  
11	
  

Summit	
  Agenda	
  

Monday	
  

Tuesday	
  

Wednesday	
  

Thursday	
  

Friday	
  

LEADERSHIP

TECHNOLOGY

TRADE

TRADE	
  EXPO	
  

TRADE	
  EXPO	
  

BUYERS	
  ONLY

	
  

	
  
Trade	
  Expo	
  by	
  Sector

	
  
Trade	
  Expo	
  by	
  Sector

	
  
Trade	
  Expo	
  by	
  Sector

	
  
Trade	
  Expo	
  by	
  Sector

Sept	
  22
	
  

Sept	
  23
	
  

Sept	
  24
	
  

Sept	
  25
	
  

Sept	
  26	
  
	
  

	
  

Opening	
  Ceremony
Breakfast	
  

	
  
Women	
  Leadership	
  
Speakers	
  

	
  
Technology	
  Speakers	
  

Partnership	
  Workshops	
  	
  

Wisdomexchangetv.com

Web,	
  mobile,	
  social	
  media,	
  
renewable	
  energy,	
  financial	
  
enablers

Summit	
  Lunch

Summit	
  Lunch

Summit	
  Lunch

	
  
Leadership	
  Program

	
  
Technology	
  
Workshops

	
  
Buyer/Seller	
  mee6ngs

	
  
Banquet	
  Dinner	
  &	
  
Leadership	
  Awards	
  

	
  
Sustainable	
  Trade	
  

based	
  on	
  research	
  study

	
  
Mustard	
  Seed	
  Africa	
  	
  
Handcra`	
  Showcase
12	
  

MSA	
  Handcraft	
  Gala	
  Showcase	
  
The	
  Handcra`	
  Gala	
  Showcase	
  is	
  an	
  opportunity	
  to	
  show	
  
off	
  the	
  high	
  quality,	
  crea6ve	
  workmanship	
  that	
  is	
  being	
  
generated	
  on	
  the	
  African	
  con6nent.	
  	
  
	
  
The	
  show	
  is	
  a	
  fusion	
  	
  between	
  	
  
performance,	
  art,	
  fashion	
  and	
  	
  
handcra`s.	
  
13	
  

MSA	
  Handcraft	
  Showcase,	
  Swaziland
	
  
14	
  

The	
  ABW	
  Connected	
  Post	
  Summit	
  :	
  
ABW Post Summit Program:
•The	
  two	
  student	
  representaAves	
  and	
  two	
  business	
  women	
  associaAon	
  representaAves	
  
from	
  each	
  African	
  country	
  selected	
  to	
  aNend	
  will	
  be	
  trained	
  at	
  the	
  summit	
  to	
  return	
  to	
  
their	
  country	
  to	
  provide	
  training	
  workshops	
  to	
  their	
  fellow	
  students	
  and	
  associa6on	
  
members	
  (in	
  technology,	
  trade	
  and	
  leadership)	
  
	
  
•Awards	
  will	
  be	
  presented	
  for	
  best	
  presenta6on	
  &	
  largest	
  audiences	
  
	
  
•Con6nued	
  on-­‐line	
  program	
  with	
  summit	
  presenta6on	
  content	
  on	
  the	
  website	
  and	
  
suppor6ng	
  social	
  media	
  program	
  
15	
  

ABW	
  Connected	
  Launched	
  March,	
  2013
	
  
ABW	
  Connected	
  Marke6ng	
  
Program	
  
• Media	
  rela6ons	
  
• E-­‐Marke6ng	
  /	
  bi-­‐monthly	
  
newsleNer	
  &	
  updates	
  
• Website	
  
• Social	
  Media	
  	
  
• Events	
  (IWD,	
  trade)	
  
• Extensive	
  reach	
  through	
  
our	
  partners	
  throughout	
  
Africa	
  and	
  globally	
  

www.abwconnected.com	
  
16	
  

Expected	
  Program	
  Outcomes	
  
ì  New	
  Trade	
  Partnerships	
  –	
  sales	
  growth	
  

ì  Longer	
  “Sustainable	
  Trade	
  Partnerships,	
  repeat	
  sales” –	
  sales	
  
growth	
  

ì  EducaAon	
  in	
  new	
  technology,	
  financial	
  enablers	
  ,	
  renewable	
  

energy	
  &	
  social	
  media	
  –	
  operaAonal	
  efficiencies	
  	
  

ì  	
  “Wisdom	
  Exchange	
  Forum” –	
  mentorship,	
  knowledge	
  sharing	
  
17	
  

Sustainability!
	
  
ì  ABW	
  Connected	
  is	
  being	
  developed	
  as	
  a	
  long	
  term	
  sustainable	
  program	
  with	
  

a	
  summit	
  planned	
  in	
  Africa	
  once	
  every	
  two	
  years,	
  in	
  a	
  different	
  region	
  in	
  
Africa.	
  	
  

ì  Corporate	
  sponsorship	
  (ie.	
  technology	
  sponsors)	
  is	
  being	
  pursued	
  and	
  is	
  

expected	
  to	
  be	
  the	
  primary	
  source	
  of	
  funding	
  (with	
  registra6on	
  fees)	
  in	
  the	
  
long	
  term,	
  resul6ng	
  in	
  less	
  donor	
  support	
  requirements	
  in	
  the	
  future,	
  
following	
  the	
  “trade	
  expo	
  model”	
  in	
  developed	
  markets.	
  
African	
  Business	
  Women	
  (ABW)	
  Connected	
  

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  • 1. African  Business  Women  (ABW)  Connected  
  • 2. African  Business  Women  (ABW)  Connected   ABW  Connected  is  a  long-­‐term  economic  development  ini6a6ve  of  Toronto-­‐based  Canadian  and   African  Business  Women’s  Alliance  (CAABWA)  in  partnership  with  Ethiopia-­‐based  The  Centre  for   African  Women  Economic  Empowerment  (CAWEE)  and  a  number  of  other  African  and  global  partners.  
  • 3. 3   ABW  Connected:  In  Summary   ì  Three  key  themes  of  leadership,  technology  and  trade  are  the  focus  of  the  program   ì  ABW  Connected  is  the  first  ever  pan-­‐African  Summit  &  Trade  Expo  featuring  the  top  women-­‐led   exporters  in  the  Tourism,  Cra?/TexAles,  Agribusiness  for  cosmeAcs  sectors  scheduled  for  Ethiopia  in   2015  and  will  con6nue  every  two  years  in  a  different  region  in  Africa.     ì  Up  to  five  hundred  leading  African  women  represenAng  every  country  in  Africa  will  aEend;  2   leading  exporters/sector,  two  students  and  two  business  women  associa6on  representa6ves  will  be  selected.   ì  Post  Summit  training  acAviAes  in  each  African  country  will  further  reach  thousands  more  students   and  and  business  women  associa6ons  members.     ì  This  will  be  the  first  Ame  that  buyers  from  across  Africa  and  around  the  world  will  have  access  to   Africa’s  leading  female  exporters  from  across  the  con6nent  all  at  one  6me  and  in  one  place   ì  Government  representaAves  from  Trade,  Technology,  Educa6on,  Agribusiness,  Gender  and  Tourism  will   aNend  as  will  African  and  global  media  
  • 4. 4     African  Business  Women  (ABW)  Connected  mission:     To enhance the economic performance of women- led businesses on the continent in the three largest export sectors for women. 1.  CRAFT/TEXTILES     2.  AGRIBUSINESS  for   cosmeAcs           3.  TOURISM      
  • 5. 5   ABW  Connected  Activities   Global  Market   Research  Study   Best  pracAces  in  building   long  term  sustainable   trade  relaAonships   between  Buyers  &  Sellers   incl.  technology  enablers   Skills   Development   • Trade   • Technology   • Leadership   Trade  FacilitaAon  /     Trade  Linkages   • 3  sectors  
  • 6. 6   Who  attends  the  ABW  summit:   Sponsored  Par6cipants:       Up  to  10  leading  women  from  each  country;  a  selec6on  commiNee  will   determine  par6cipants  from  each  country:   ì  ì  ì  *Leading  Companies  (2/sector/country)  =  6    Leading  Business  Women  Associa6ons  (2/country)  =  2    Leading  Students  (2/country)  =  2   *  Qualifying  par6cipant  companies  must  be  a  leading  exporter  in  the  country  and  make  a  posiAve  impact  to  the  community     Other  par6cipants  will  include:     •  African  &  Interna6onal  Buyers   •  Interna6onal  &  African  Associa6ons   •  Government  /  Donors  /  Sponsors  /  Media   •  Other  African  companies  who  are  interested  in  learning  what  it  takes  to  be   successful  and  reach  the  export  market  
  • 7. 7   ABW  Connected  Partners   Over  25  Business   Women’s  Assoc.   across  Africa   suppor6ng  ABW   Connected  &   growing.  
  • 8. 8   Why  ABW  Connected?   ì  Throughout  Africa,  women  contribute  an  average  of  60%  of  the  labour  force  and  significantly   higher  in  the  cra`/tex6les,  agribusiness  and  services  sectors.     ì  Successful  African  women  entrepreneurs  par6cularly  in  cra?/texAle  &  agribusiness  are  having   a  profound  impact  on  upli`ing  and  economically  empowering  less  fortunate  women  and  men,   par6cularly  those  who  are  uneducated  and  living  in  rural  areas.       ì  These  companies  can  work  with  hundreds  and  in  some  cases  thousands  in  rural  communiAes   providing  wages,  healthcare  and  educa6onal  support.     ì  Example:    Gone  Rural  in  Swaziland  works  with  800  rural  women  and  in  the  last  4  years  has  doubled  their   revenue  and  quadrupled  the  wages  to  the  rural  women  producers  
  • 9. 9   Market  Need   Unprecedented  Global  demand  in  the  designated  sectors:   Handmade, Artisanal products Sustainable, Natural and Organic Cosmetics Local, eco - tourism & voluntourism experiences
  • 10. 10   Market  Opportunity:   …….bring  the  buyers  to  Africa                 The  best  of  the  best       from  all  of  Africa  in  one  locaAon   for  the  first  Ame!  
  • 11. 11   Summit  Agenda   Monday   Tuesday   Wednesday   Thursday   Friday   LEADERSHIP TECHNOLOGY TRADE TRADE  EXPO   TRADE  EXPO   BUYERS  ONLY     Trade  Expo  by  Sector   Trade  Expo  by  Sector   Trade  Expo  by  Sector   Trade  Expo  by  Sector Sept  22   Sept  23   Sept  24   Sept  25   Sept  26       Opening  Ceremony Breakfast     Women  Leadership   Speakers     Technology  Speakers   Partnership  Workshops     Wisdomexchangetv.com Web,  mobile,  social  media,   renewable  energy,  financial   enablers Summit  Lunch Summit  Lunch Summit  Lunch   Leadership  Program   Technology   Workshops   Buyer/Seller  mee6ngs   Banquet  Dinner  &   Leadership  Awards     Sustainable  Trade   based  on  research  study   Mustard  Seed  Africa     Handcra`  Showcase
  • 12. 12   MSA  Handcraft  Gala  Showcase   The  Handcra`  Gala  Showcase  is  an  opportunity  to  show   off  the  high  quality,  crea6ve  workmanship  that  is  being   generated  on  the  African  con6nent.       The  show  is  a  fusion    between     performance,  art,  fashion  and     handcra`s.  
  • 13. 13   MSA  Handcraft  Showcase,  Swaziland  
  • 14. 14   The  ABW  Connected  Post  Summit  :   ABW Post Summit Program: •The  two  student  representaAves  and  two  business  women  associaAon  representaAves   from  each  African  country  selected  to  aNend  will  be  trained  at  the  summit  to  return  to   their  country  to  provide  training  workshops  to  their  fellow  students  and  associa6on   members  (in  technology,  trade  and  leadership)     •Awards  will  be  presented  for  best  presenta6on  &  largest  audiences     •Con6nued  on-­‐line  program  with  summit  presenta6on  content  on  the  website  and   suppor6ng  social  media  program  
  • 15. 15   ABW  Connected  Launched  March,  2013   ABW  Connected  Marke6ng   Program   • Media  rela6ons   • E-­‐Marke6ng  /  bi-­‐monthly   newsleNer  &  updates   • Website   • Social  Media     • Events  (IWD,  trade)   • Extensive  reach  through   our  partners  throughout   Africa  and  globally   www.abwconnected.com  
  • 16. 16   Expected  Program  Outcomes   ì  New  Trade  Partnerships  –  sales  growth   ì  Longer  “Sustainable  Trade  Partnerships,  repeat  sales” –  sales   growth   ì  EducaAon  in  new  technology,  financial  enablers  ,  renewable   energy  &  social  media  –  operaAonal  efficiencies     ì   “Wisdom  Exchange  Forum” –  mentorship,  knowledge  sharing  
  • 17. 17   Sustainability!   ì  ABW  Connected  is  being  developed  as  a  long  term  sustainable  program  with   a  summit  planned  in  Africa  once  every  two  years,  in  a  different  region  in   Africa.     ì  Corporate  sponsorship  (ie.  technology  sponsors)  is  being  pursued  and  is   expected  to  be  the  primary  source  of  funding  (with  registra6on  fees)  in  the   long  term,  resul6ng  in  less  donor  support  requirements  in  the  future,   following  the  “trade  expo  model”  in  developed  markets.  
  • 18. African  Business  Women  (ABW)  Connected