1. American Society of Anesthesiologists
Increasing ASA’s Membership

2. Membership Growth
Steps
• Conducted member research
• Applied research to articulate value and develop
marketing plans
• Support membership marketing
• Continuing to exceed ASA’s goals and expectations
Value to
Client
• 2.8% increase in 2010
• 4.5% increase in 2012
• 5.4% increase in 2011
• 2.7% increase in 2013
• Entering our sixth consecutive year working with the Society
• Three primary vehicles: E-blasts (former member
recruitment), newsletter ads and postcards (retention)
2

3. Enter
McKinley
3

4. Appealing to the Audience

5. 2012
2011
5

6. 2012
6

7. Appealing to Anesthesiologists’
Senses of Humor

8. 2013
8

9. 9

10. Appealing to Emotion

11. 11

12. 12