Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads. The Berry Company partners with Marchex, Yodle, Web.com & TurnHere video to provide Small and Mid-size Business (SMB) solutions for getting qualified, local leads. We are also the official partner of Frontier in Rochester to sell THE official Yellow Pages, the original 24/7/365 Search Engine.

1. Websites, Directories &
Paid Search for the SMB

3. CAN YOU TAKE ON MORE LEADS?

4. WHAT ARE YOU DOING TO GET LEADS?

5. WHAT ARE YOUR COMPETITORS DOING?
HOW ARE YOU DIFFERENTIATING
YOURSELF?

6. YOUR
CUSTOMERS
ARE
ONLINE…

7. 6 of 10 small business owners
turn to the I n t e r n et f i r s t for
information about local
companies

8. 92% of Internet users have researched
a product or service online, then
purchased offline from a local
business at least once.

9. 85% of consumers agree
that the quality of a
business’s website is an
important factor in earning a
customer’s trust

10. 40% Online 8% Online
U.S. Media U.S. Advertising
Consumption Spend

11. WHAT WOULD YOU DO WITH MORE
LEADS TO YOUR BUSINESS?

12. For your business to
remain competitive in today's
economy it is imperative you
have a Web site to promote your
products and services ”

13. NOT JUST ANY WEBSITE…

14. you need a site that converts
visitors into c u s t o m e r s …

15. Call Tracking
Prominent Number
Logo
Site Search
Navigation
Email Sign-
up
Large Credibility &
Pictures Trust
Social Media RSS

17. WHAT ARE YOU DOING
TO GET FOUND?

19. The key to growth in
any business is
marketi ng where
consumers are
looking

20. Your website is like the hub of a wheel…

21. TRAFFIC
DRIVERS
• Search Engines
• Local Search
• Online Directories

22. Search

23. PAID SEARCH
Budget-based, query-specific, geo-targeted ads delivered to
consumers at their moment of relevance when they are ready to buy

24. In Q3 2009, the small business search advertiser
spent an average of $1,658 on search advertising.

25. • ROI Driven
• Ke y w o rd Re s e a rc h
• P r o v e n S t ra t e g i e s
• I nva l u a b l e M a r ke t
I n s i g ht
• G o o g l e , Ya h o o &
Bing

26. LOCAL SEARCH
Connecting business and
consumers l o c a l l y

27. 65% of online searchers
expect local business
results to be within 20
miles of them

28. • Maps relevant local results
• Local reviews from others build
trust
• Customers choosing a business
• Comparing products and
services

29. ONLINE
DIRECTORIES
The “new Yellow Pages”
where people are actively
searching for your business

32. • 40 Million users each month
• Over 1 Million Mobile Apps downloaded
• 74% of YellowPages.com Visitors contact
businesses

33. NEXT STEPS TO
A SUCCESSFUL
WEB PRESENCE
• Get a search-friendly, conversion
optimized website
• Drive traffic to your site
•Paid Search
•Local Search
•Directories

34. The Berry Advantage
• Understand relationship between Offline &
Online Advertising
• Market Research & Proven ROI
• Build compelling, conversion-driven
websites
• Drive qualified leads to websites, engage
customers and turn them into leads
• Make small, targeted investments profitable!

35. Online Video, SEO,
Analytics & Social Media

36. You have a website…
• Prominent
Logo
• Navigation
• Pictures
• Search
• Content
• Contact
– Call
Tracking
– Email

37. ARE YOU
RANKING IN THE
SEARCH
ENGINES?

38. Search Engine Optimization
Page Title
URL Structure
Heading
Tags
Image ALT
Tag
Keyword
Rich
Content

39. Simple ways to
rank on Google:
1. Perform Keyword Research
2. Optimize Website Metadata and Web Page Structure
3. Build Inbound Links
4. Use Web Analytics to Measure Results
5. Maintain & Update Site Regularly

40. You’re driving traffic to your site
with Paid & Local Search…

41. You’re getting traffic from Online
Directories like YellowPages.com …

42. You’re seeing
increased leads &
calculating ROI…

43. HOW ARE YOU
MEASURING SUCCESS?

44. GOOGLE ANALYTICS - Comprehensive Analytics Dashboard Monetizes Conversions
Sorted by
Date
Time on
Site Usage Site
Overview
Map
Visitors Overlay
Top
Traffic Content
Sources

45. Questions for Analyzing
Website Data
• What is my click-through-rate of ads?
• Is my value proposition clear and differentiated?
• Is my site sticky – Time on Site, etc.?
• What does my lead generation funnel look like?
• How efficient is my conversion rate of purchasers?
• What customer segments do I track and what are
they?

46. 84% of Americans
online watch video
…an average of 10
hours a month!

48. “…without Video your website will not
rank in the future! If you don’t have
engagement objects on your website, you
are just not going to rank. It will make you
last among equals if you don’t have it.”

51. Web 2.0

56. Officially,
social media is
“an umbrella term
that defines the
various activities
that integrate technology, social
interaction, and the construction of
words, pictures, videos and audio”

57. social marketing is
about engaging
conversation,
c r e a t i n g relationships
and l e v e r a g i n g those
relationships that
ultimately results in
revenue ”

58. SIM Strategies for SMB
• Public Relations
• Customer Service
• Loyalty Building
• Collaboration
• Networking
• Thought-Leadership
• Customer Acquisition

59. 3 Steps for effective
Social Media presence
1. LISTEN
2. ENGAGE
3. MEASURE

64. LinkedIn Profile

68. Measuring Social Media
•Fans, Followers, Friends
•Comments, Bookmarks,
Ratings
•Clicks, Views,
Interactions, Downloads
•Buzz – Seasonality,
Competitive, Category,
Social Channel