From online video to Facebook and Twitter, people are using the web in a variety of ways to buy products and services. Your customer are online, are you engaging them on the web?
Berry, your Local Leads ExpertSM, will give you the latest strategies to promote your business online with our seminar and simplify it with our comprehensive, ROI-driven solutions. We will show you how to successfully gain leads online – not just any leads, but qualified LOCAL leads!
In this Webinar we will cover such topics as:
* Websites – The importance of an online business presence
* Online Directories & Local Search
* Paid Search on Google, Yahoo & Bing
* Online Video and sharing with YouTube
* Search Engine Optimization (SEO) & Website Analytics
* Social Networking on Facebook, Twitter & LinkedIn
29. “ … without Video your website will not
rank in the future! If you don’t have
engagement objects on your website, you
are just not going to rank. It will make you
last among equals if you don’t have it.”
-Bruce Clay, video industry expert
30. NEXT STEPS TO
A SUCCESSFUL
WEB PRESENCE
• Get a search-friendly, conversion-optimized website
• Drive traffic to your site
• Paid Search, Local Search, Directories
• Engage visitors with video to increase conversion rates
33. Officially,
social media is
‘an umbrella term’
that defines the
various activities
that integrate technology, social
interaction, and the construction of
words, pictures, videos and audio
[11.]
34. social marketing
is about e n g a g i n g
in transparent
conversation,
c r e a t i n g relationships
and l e v e r a g i n g those
relationships to
ultimately produce
revenue
35. 3 Steps for an effective
Social Media presence
1. LISTEN
2. ENGAGE
3. MEASURE
36. SIM Strategies for SMB
• Public Relations
• Customer Service
• Loyalty Building
• Collaboration
• Networking
• Thought-Leadership
45. The Berry Advantage
• Understand relationship between Offline &
Online Advertising
• Market Research & Proven ROI
• Build compelling, conversion-driven websites
• Drive qualified leads to websites, engage
customers with video and turn them into leads
• Make small, targeted investments profitable
49. Notes:
• 1. Small Business Not Keeping Up With Online Presence by Jack Loechner,
Friday, February 13, 2009, 8:15 AM
• 2., 3. The Great Divide, Webvisible & Nielson, October 2008
• 4. Nielson Reporting
• 5. Webvisible & Nielson Reporting
• 6. WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s
Share Drops a Little, BIA/Kelsey, November 23, 2009 – Webvisible
• 7. The Local Advertiser of Today and Tomorrow By Gregg Stewart, Search
Engine Watch, Jul 25, 2008
• 8. AT&T, YellowPages.com 2009
• 9. Online Video Continues Ridiculous Trajectory, Jeremy Scott , November
3, 2009
• 10. Emarketer.com, “Online Video Comes into Focus”, August 2009 &
Online Publishers Association, June 2007
• 11. What is social media? Posted 19 March 2009 17:45pm by Chris Lake
of eConsultancy