This document discusses executive coaching and answers common questions about the process. It describes executive coaching as a way to create an "impossible future" for leaders and their businesses by developing leadership skills and improving business results. The document outlines that executive coaching is not for "losers" but for winners seeking to improve, is about accomplishing goals rather than therapy, and requires consistent effort rather than isolated events. It provides guidance on determining if a candidate is suited for coaching, choosing a coach, ensuring an effective coaching relationship, and establishing expectations and time commitments for coaching.

1. What Executive
Coaching Can Do
For You
This booklet will answer
the questions you might
have about working with
an executive coach.
MASTERFUL COACHING
Growing Leaders, Growing Companies

2. Executive coaching is about
What is creating an Impossible Future
for yourself and your business,
one that represents winning.
executive We have found that executive
coaching? coaching is the fastest, most
powerful, most profound way
to develop leaders, while at the
same time impact business
results.
WINNING
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3. What will people think if I
engage an executive coach?
Let’s clear
up the
4 Myths of MYTHS
Coaching
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4. Busting Coaching Myth 1
Coaching is for winners
who want to take
their leadership
game to the next
level, not losers.
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5. Busting Coaching Myth 2
Coaching is about creating
‘Impossible Futures,’ not filling
leadership behavior gaps.
Gates, Jobs, Disney: Creating a future or filling a gap?
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6. Busting Coaching Myth 3
Coaching is about
accomplishment, not therapy.
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7. Busting Coaching Myth 4
Jones, you have a 4 on your project
Coaching is a
management, a 3.2 on team work, a
2.4 on developing others, a ...
day-in day-out
process, not
an isolated
event at the
annual review.
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8. What should be the focus
of the coaching?
► Your Business Challenge
►Your Leadership Challenge
►Your Career Challenge
Extraordinary leaders develop in the process
of producing extraordinary results.
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9. What is the role of an
executive coach?
►Raises Aspirations & Motivation
►Trusted Confidant on Leadership &
Business Concerns
►Thinking Partner & Sounding Board
►Political Mentor — Navigating the
Political Chessboard
►Nudge — Management By Follow Up
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10. Am I a good candidate for
executive coaching?
YOU HAVE...
►An organizational ambition
►A big personal ambition in service of
the organizational ambition
►A high level of intensity around making
something happen… you may even be
fanatical.
►A basic attitude of learning, curiosity
and humility.
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11. How do I choose a coach?
Ask yourself...
 Does the coach strike me as possessing
the leadership coaching/ mentoring
qualities I admire?
 Does the coach have a proven track
record of extraordinary business results?
 Does the coach have the ability to
transform human attitudes and behavior?
Choosing an executive coach should
 Do we have good chemistry? not be like a throw of the dice.
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12. How do I make sure that the
coaching relationship works?
The Coach’s 100 Percent The Coachee’s 100 Percent
 Makes your goals and intentions their  Has something at stake, for example, an
goals and intentions extraordinary future
 Provides straightforward, honest  Puts aside the “do it myself” syndrome
feedback and agrees to be coached for a while
 Focuses on “what’s missing that can  Listens to what the coach says as if it
make a difference” rather than “what’s were gold
wrong”  Keeps commitments once they are
 Holds you accountable for your word made
For an extraordinary coaching relationship, you and your coach must have
something at stake and each bring a 100% commitment to your work together
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13. What should I expect to work on
with the coach?
Design an Impossible
Future for you and your
organization
Create a “Source Document”
that assesses the situation
& how to impact it
Implementing goals:
What’s happened? What’s
missing? What’s next? The Coach
Works Together
With You To... Come up with a
strategy and winning
game plan for the
business
Design a leadership roadmap,
how you will develop to achieve
your Impossible Future
360 leadership feedback
based on interviews of key
people who work around you
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14. How long should I have an executive
coach and how often should we meet?
To impact leadership and development, as well as produce extraordinary
business results, takes a minimum of one year.
► Meet monthly and speak weekly to stay
in the same universe
► Get the coaching on the calendar
► Coaching happens in conversations
and is led by the most pressing issues
you have on your mind
A great executive coach has no other agenda then to help you to be successful.
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15. MASTERFUL COACHING
+1 617-739-3300
www.MasterfulCoaching.com
www.RobertHargrove.com
www.MyFirst100Days.net Robert Hargrove
Masterful Coaching Founder
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