The document summarizes the BIO International Convention held from June 27-30, 2011 in Washington, DC. Over 15,000 attendees from over 7,000 organizations participated in the convention, which included a business forum with over 21,000 partnering meetings, an exhibition with over 1,800 exhibitors, and an educational program with over 125 sessions. The convention brought together representatives from biotechnology and pharmaceutical companies, research institutions, investors, and other stakeholders from over 65 countries to network, make business deals, and learn about emerging trends in the industry.
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BIO International Convention Attendee and Exhibitor Summary
1. BIO International Convention
Attendee and Exhibitor Summary
Highlights from:
June 27-30, 2011, Monday - Thursday
Walter E. Washington Convention Center
Washington, DC USA
OverOverSummary Results
Find Inside:
Attendance Overview
Attendee Profile
BIO Business Forum One-on-One Partnering
BIO Exhibition and Product Interest and new Exhibitor Partnering in 2012!
Worldwide Press Coverage
Program Covering Vital Topics
How to Contact Us
http://convention.bio.org
2. The BIO International Convention is produced by our trade association, the Biotechnology
Industry Organization (BIO). Profits from BIO Global are returned to the biotech industry by
supporting BIO advocacy, member programs, and initiatives. Our staff works together with
members throughout the year to create a policy environment that enables the industry to
fulfill its vision of bettering the world through new innovations. www.bio.org
The BIO International Convention is the Global Event for Biotechnology.
The main components include:
BIO Business Forum with One-On-One Partnering®, centrally located in
the BIO Exhibition
Educational Program
o 125+ breakout sessions, Super Sessions
o Keynote speakers
BIO Exhibition with Exhibitor Booth Partnering
Networking Opportunities – evening events, Meetups and other programs
BIO Career Fair and Services
3. BIO Attendee Profile
The 2011 BIO International Convention hosted a good mix of new and repeat attendees. 42% of the attendees came for
the first time and 58% were event alumni. 21% can be considered regular attendees (attended at least three
consecutive years).
2011 BIO INTERNATIONAL CONVENTION ATTENDANCE (Verified)
Full Convention Access and other registration categories 7,799
Media 460
BIO Exhibition Visitors 2,208
Exhibit Booth Personnel 3,970
Grand Total 15,626
BIO gathers biotechnology R&D and pharmaceutical companies that
help to heal, fuel and feed the world
PRIMARY COMPANY INDUSTRY SEGMENTS
1. Pharmaceutical
2. Professional Advisor/Consultant/Legal/Accounting Service
3. Therapeutics R&D
4. Academic
5. CMO/CRO Service
6. Diagnostics R&D
7. Finance/Investor
8. Food and Agriculture R&D
9. Foundation/Patient Advocacy
10. Industrial and Environmental R&D
11. Other/Non-Profits
The 2011 attendees came from thousands of organizations including the leading biotech
companies, the top 25 pharma companies, top 20 CROs and CMOs, more than 300 academic
institutions including the major research labs and government agencies and the leading
consultants and service companies.
4. BIO attracts business owners and upper management
2011 Attendance by Job Level
Executive
Managers Management
33% 28%
C-Level
15%
Directors
24%
BIO hosts large and small companies
Company Size by Number of Employees
0-49
33%
41% 50-99
100-250
250-499
500+
7%
11% 8%
5. More than 35% of attendees come from 65 countries
◦ Most international attendees visit as part of an international delegation; an official group of 10 or more
attendees from a country other than the U.S., organized on a national level.
◦ With an abundance of global leaders attending our event we encourage you to get in touch with your country
delegation organizer.
◦ For more information on international attendees or to find your delegation organizer, email
international@bio.org or visit our website at convention.bio.org.
Top 10 international delegations in 2009, 2010, and 2011
TOP 10 INTERNATIONAL DELEGATIONS (by # of Attendees)
2009 Atlanta 2010 Chicago 2011 Washington, DC
1. Canada 1. Canada 1. Canada
2. Germany 2. United Kingdom 2. United Kingdom
3. United Kingdom 3. Germany 3. Germany
4. France 4. France 4. France
5. Spain 5. South Korea 5. South Korea
6. South Korea 6. Spain 6. Japan
7. Australia 7. Australia 7. China
5. India 8. China 8. Belgium
9. Netherlands 9. Japan 9. Spain
10. Switzerland 10. India 10. Australia
6. A diverse group of organizations attend BIO
Companies of all types take advantage of the opportunities available at the BIO International Convention. The company
size splits with 40% from large companies of 500 or more employees and 40% small companies of 50 employees or
fewer. In 2011, there was a strong presence of service providers as well as companies developing and manufacturing
biotherapeutics.
Top 10 Reasons for Attending BIO International Convention
Partnering, networking, leads, insights….and more
TOP 10 REASONS FOR ATTENDING BIO
1. Participate in partnering meetings in the BIO Business Forum
2. Make new business contacts
3. Obtain leads for products/services
4. Keep up to date on industry trends/issues
5. Network with colleagues
6. Attend the educational programs/sessions
7. See specific potential partners/company(s) within the BIO Exhibition
8. Meet with existing customers/partners/vendors
9. Marketing my company’s products
10. See new products or developments
Various job functions come together
All in one place, you can meet industry innovators, business leaders, decision makers, global policymakers, and public
officials.
JOB FUNCTION (% of Total Attendees) 2011
Business Development (Life Science) 17%
Chief Executive Officer/President/Principal/Founder 13%
Director - all levels (includes Managing Director/Partner) 12%
Other 10%
Manager - all levels 8%
Vice President/ Senior / Executive Vice President 8%
Attorney/General Counsel/Associate 6%
Marketing and/or Sales – CMO, Director 5%
Consultant (all types and areas) 4%
Researcher (all types) 4%
Tech Transfer (all types/levels) 3%
Coordinator/Administrator 2%
Chief Business, Financial, Information, Medical, Operating/Technology Officer 2%
Other* 5%
*Sampling of ‘Other’ includes: Professor, Student, Board Member, Public Official
7. Attendees focus on vital technologies
At BIO, you can discover pathways to success in the biotech industry. The BIO International Convention has you covered
with the vital life science technologies to start conversations about the industry’s future and formulate innovative
plans—all under one roof!
PRIMARY TECHNOLOGY (% of Total Attendees) 2011
Animal-made & Plant-made Pharmaceuticals 4%
Aquaculture 1%
Biocatalysis 1%
Bioinformatics 3%
Biomanufacturing 6%
Cell Biology 4%
Clinical Research Services 4%
Combinatorial & Computational Chemistry 2%
Drug Delivery 6%
Drug Discovery & Development 19%
Functional Genetics 2%
Gene/Cell Therapy 4%
Genomics 3%
Government (All Types/All Levels) 4%
Imaging 2%
Medical Devices 5%
Micro Arrays 2%
Microfluidics 1%
Nanotechnology 3%
Pharmacogenomics 2%
Proteomics 2%
Screening 2%
Stem Cell Research 3%
Tech Transfer 5%
Transgenics 1%
Not Applicable/Other 10%
8. BIO Business Forum
BIO Business Forum hosts 21,000+ partnering meetings
The BIO Business Forum is a cornerstone of the Convention that provides an opportunity for biotechnology and
pharmaceutical companies, academic research institutions and investors from around the world to schedule 30-minute
one-on-one meetings and discuss potential business opportunities. The 2011 BIO Business Forum hosted a record-
number 21,183 partnering meetings between 2,410 companies.
Nothing beats face-to-face interaction when it comes to having productive discussions, formulating financial and
strategic plans and making deals. Using the efficiencies of BIO Business Forum One-on-One Partnering™ to investigate
your options allows you to tap strategic alternatives and drive your business forward.
2011 BIO Business Forum Company Type
Breakdown (%)
45% 39%
40%
35%
30%
25% 18%
20%
15% 10% 11%
10% 5% 7% 6%
3%
5%
0%
BIO Business Forum Volume History
25000
20000
15000 Attendees in the BIO Business
Forum
10000 Companies Participated in BIO
Business Forum
5000
One-On-One Partnering
Meetings
0
2008 San 2009 Atlanta 2010 Chicago 2011
Diego Washington,
D.C.
9. BIO Exhibition and Product Zones
2011 BIO EXHIBITION STATISTICS
Exhibitors 1,800
Product Focus Zones 5
Total Pavilions 64
Total Square Feet 180,000
BIO Exhibition
The BIO Exhibition is larger than 4 US football fields and host more than 1,800 exhibitors. The event includes
state, country and regional pavilions who in turn, host many companies from their regions. In addition, the
BIO Exhibition organizes Product Focus Zones to help attendees and companies find each other. There are
many special events helps with in the exhibit hall to provide services to attendees and booth traffic.
BIO Exhibition Hosts More Than 55 Pavilions
2011 U.S. STATE PAVILIONS 2011 INTERNATIONAL PAVILIONS
Arizona Missouri Argentina Israel
California North Carolina Australia Italy
Colorado Oklahoma Austria Japan
Delaware Pennsylvania Belgium Korea
Georgia Puerto Rico Brazil Netherlands
Indiana South Dakota Canada New Zealand
Kansas Tennessee CCPIT Pavilion Poland
Kentucky Texas China Queensland
Louisiana Utah Czech Republic Russia
Maryland Virginia EBD Scandinavia
Massachusetts West Virginia Europe Scotland
Michigan Wisconsin France Singapore
Minnesota Germany Spain
Hong Kong Switzerland
Hungary Taiwan
India United Kingdom
Ireland
10. Product Focus Zones connect you with key audiences
The BIO Exhibition is designed to help you make the connections you need all in one
convenient place. By tapping into any of our Product Focus Zones, you’ll take away
everything you need to make more informed business decisions in the years ahead.
2011 Product Focus Zones in BIO Exhibition:
BioProcess Zone Contract Services Zone
Business Services Zone Discovery Zone
Clinical Trials Zone
Attendee Buying Interest Areas by BIO Exhibition Zones
Business
Industrial Services
&Environme 10%
ntal
BioProcess
10%
22%
Discovery
12% Clinical Trial
19%
Bio IT
Contract 15%
Services
12%
Exhibitors receive lead generation in the BIO Exhibition
BIO Exhibition proves to generate new business with the global industry at your finger tips. It’s where participants create
partnerships, showcase new innovations and products, network, and much more. Of the many important values in
attending the BIO Exhibition, global networking was the single greatest in 2011.
Biggest Value Exhibitors Received in 2011
40%
36%
35%
31%
30%
25%
19%
20%
15%
11%
10%
5%
1% 1%
0%
Global Lead Partnering Branding Media Product
Networking Generation Attention Launch
11. Cutting Edge Program on Vital Topics
Thought leaders contribute to BIO Education
The BIO International Convention offers a variety of educational
programming with over 125 educational sessions, 5 Super Sessions, and 2
Keynote Luncheons and various special and co-located events. Our
program covers relevant topics— from healthcare, food and agriculture,
industrial and environmental, to finance and business development. The
program at the BIO International Convention provides an unparalleled
opportunity for speakers to gain publicity and recognition as a biotech
thought leader to a global audience of thousands.
Learn how to become more involved with our program by emailing
program@bio.org.
Breakout sessions motivate to solve pressing challenges
Session speakers and organizers motivate others to expand biotechnology globally and to solve the world’s most
pressing challenges including disease, energy, and hunger through the different educational tracks offered at BIO Global.
The 2011 event included 13 breakout session tracks with more than 125 breakout sessions.
The breakout sessions were rated good, very good, or excellent by 88% of session attendees:
Achieving Regulatory Approval and Compliance Finance
Biofuels & Biobased Chemicals Food and Agriculture
Biomarkers Global Innovations and Markets
Biosecurity Health Policy and Reimbursement
Biotech Patenting and Tech Transfer Innovations in Vaccines
Business Development* International Case Studies
Diagnostics and Personalized Medicine Manufacturing of Biologics and Drugs
Drug Discovery and Development*
Top 5 tracks by average # of attendees:
2010 Chicago 2011 Washington, DC
1. Innovations in Vaccines 1. Biotech Patenting and Tech Transfer
2. Business Development 2. Business Development
3. Achieving Regulatory Approval 3. Diagnostics and Personalized Medicine
4. Finance 4. Food and Agriculture
5. Biomarkers 5. Achieving Regulatory Approval and Compliance
12. Worldwide Press Coverage
BIO Convention remains a widely-publicized event
Approximately 460 media registered for the 2011 event, which represents more than a 25% increase from 2010. This
increase came from the 114 international media outlets; approximately a quarter of total media registration.
The Convention made 1.5 billion media impressions in many top-tier outlets, including more than 50 U.S. newspapers,
television and radio, and more than 50 trade publications. These include the Associated Press, BioCentury, BioWorld,
Bloomberg, Bloomberg TV, Boston Globe, CNBC, Chicago Sun Times, Financial Times, Fortune, Huffington Post, NPR,
Nature, San Francisco Business Times, Science, The Economist, Thomson Reuters, Voice of America, Wall Street Journal
Online, Washington Times and Xconomy.
Social Media Further Builds the Buzz
BIO Staff and attendees embrace social media tools. Content and highlights from the event can be found on
Twitter, LinkedIn, Facebook postings and more.
Convention content generates online viewers and readers
o Between June 26 and July 2, the BIO blog, BIOtechNOW, posted 42 blog entries which resulted in 10,000
page views
o More than 7,000 tweets were posted using the hashtag #bio2011 and the potential impressions for
Convention-related tweets numbered more than 3 million
o BIO hosted more than two dozen podcasts 10 official guest bloggers over the course of the 4-day
Convention
BIO Attendees Engage Online
o The BIO Convention Twitter account has more than 5,500 followers
o The myBIO LinkedIn group has more than 17,000 group members and has very active discussions.
o The myBIO personal event planning tools provide attendees to engage with commenting, messages and
creating event plans.
o More than 30 bloggers attend BIO and meet for a bloogers meet up.
o More than 12 meet ups are organized on meetup.com and are held during BIO.
Complimentary Press Services Allow Media to Report at BIO
460 Registered Media
40%
34%
35%
30%
25% 24%
25%
20%
15%
10% 8%
6%
5%
0%
International Top Tier Print Broadcast Media Trade Online/Blog
Outlets Publications Publications
13. 2011 U.S. Daily Coverage
Local coverage impressions totaled more than 49 million. Coverage focused primarily on investing in biotechnology,
potential growth in the biotech industry for companies and states alike, local and regional news and announcements
and major speakers at the event. Consumer print covering the Convention included:
Baltimore Sun Belleville News Democrat
Boston Globe Boston Herald
Chicago Daily Herald Chicago Sun Times
Chicago Tribune Denver Post
Fredrick News Post Hartford Courant
Indianapolis Star Kansas City Star
Milwaukee Journal Sentinel Minneapolis Star Tribune
Orlando Sentinel The Oklahoman
San Francisco Business Times South Florida Sun Sentinel
The State Journal-Register Washington Post
Washington Times Wisconsin State Journal
2011 Television and Radio Coverage
The 2011 BIO International Convention generated 44 million broadcast impressions. Broadcast coverage included
interviews with speakers and industry thought leaders attending the event and highlights of the latest biotech
innovations. Broadcast outlets covering the Convention included:
Agritalk Radio Bloomberg TV
CNBC Fox Business Network
The Jim Bohannon Show Voice of America
WUSA-TV (CBS) WJLA-TV (ABC)
2011 Trade Coverage
Trade outlet coverage was focused on industry news, announcements and trends as well as the release of study results.
Trade outlets covering the Convention included:
Bio Business BioCentury, SciBX
BioPharm International BioProcess International
BioWorld Chain Drug Review
Chemical Engineering News Drug Discovery & Development
Fierce Biotech Food Chemical News
Genetic Engineering News InVivo
Life Science Leader Nature Biotechnology
Nature blog Pharmaceutical Executive
Pharmaceutical Manufacturing Pharmaceutical Technology
Pink Sheet Science (AAAS)
Scientific American Scrip World Pharmaceutical News
The Burrill Report
14. CONTACT US
General and Registration Inquiries
Sponsorship Opportunities
+1.202.962.6655
+1.202.962.6656
reg2012@bio.org
sponsor@bio.org
Exhibiting Inquiries
Onsite, Signage and Promotional Opportunities
+1.202.312.9278
+1.202.312.9278
exhibit@bio.org
exhibit@bio.org
Advertising Opportunities
Media Contacts
+1.202.312.9278
Tracy Cooley, +1.202.312.9274
advertising@bio.org
Abigail Hirsch, +1.202.962.923
Future Event Dates:
June 18-21, 2012, Monday - Thursday
Boston Convention and Exhibition Center
Boston, MA USA
April 22-25, 2013, Monday - Thursday
McCormick Place
Chicago, IL USA