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What Should We do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make Conversations Happen ,[object Object],[object Object],[object Object]
Social Media Tools Build and  Strengthen Attendee Value ,[object Object],[object Object],[object Object],[object Object]
The Spaghetti Approach – See What Sticks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
14,000 30-min meetings Goal -= Attendee arrive with a schedule/plan that meets their business Needs
Tools we use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We  user-based content
BIO Convention New Media during our 2009 event  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ways to Use Show Daily Content – or any event content/coverage Association Media & Publishing
Understanding Feeds
Attendees Members Exhibitors Behavioral Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],Show Participant? Member? Business Intelligence Personalize myBIO Obtain, Retain, Grow Community Convert  Understanding the needs and interests of your community will enable you to effectively market your association and events LinkedIn, Facebook etc AssocSite.org Search - Membership – Registration –  Connect Relevant Content
Does Your Event Have What Attendees Are Looking for?  Measure “search” vs exhibitors and education
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