Every trainer will at some point face the same challenge of picking a pharmaceutical sales training vendor. Asking the following questions will help you make an informed decision that can save you time, money, and ultimately your project.
2. Every trainer will at some point face the
challenge of picking a training vendor.
Asking the following 10 questions will help you
make an informed decision that can save you
time, money, and ultimately your project.
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3. Experience
How many projects have they developed in your therapeutic
area?
Have they developed training for competitive products?
Can they clearly describe the key therapeutic challenges and
market conditions?
How many people at their company have this content
knowledge?
Do they have access to experts in the medical community?
1.
4. Knowledge of Training
& Instructional Design
2.
It is one thing to produce content, and it is another thing
to produce content that representatives can learn from
and want to learn from.
Are the objectives of the training clearly defined?
Does the content and its organization match the objectives?
Can they explain how the materials are structured to meet
your needs?
5. Technological Capabilities
Today, most training solutions are blended with mediums
other than print. Many training solutions are entirely digital.
3.
Can your vendor offer a solution that will work not only now,
but in the future?
Have they asked enough questions to make sure their
solution is appropriate for you?
What will they do to ensure their solution will work on your
system?
Can they show you demos of the type of materials they
produce?
6. Today’s training solutions often encompass multiple
components to address a range of training needs.
4.
Product Range
Does this vendor develop a range of different products in
different media?
Can the vendor explain why one medium would be a better
choice than another?
What is their range of product services?
Do they develop all the components in-house?
7. Working Well with Other Vendors
Facing a product launch, it may be risky to choose
a single vendor to do everything. It’s important that the
vendors you select work well with each other.
5.
What is their experience in working with other vendors?
Can they explain how they coordinate their work with
other vendors?
8. Well-Defined Management Systems
Even if the content is superb, issues in development
can result in training that doesn’t meet its targets.
6.
Is there an identified project manager?
How do they select the team for you?
Can the project manager explain the tools and techniques
used to keep your project on track?
Are the roles of each team member well-defined?
What is their approach to quality control?
9. Track Record
Have they successfully developed projects of
a similar scope in the past? This is particularly
important for larger projects.
7.
Can they describe projects of similar scope that they’ve
developed?
Can they explain the challenges involved in a project such as
yours, and how they have met them in the past?
2012
2013
2014
2015
2016
10. Their Company History
Before you sign the contract, find out:
8.
How many years has the company been in business?
How many of their clients are long-standing clients that return
to them again and again?
Can they supply relevant references?
11. Their Knowledge of Your Business
9.
Regulatory constraints can make training very different
for different business niches.
Is pharma and medical device training a focus for your
vendor?
What experience do they have with review committees?
Do they understand the time frame involved in
a product launch?
Do they understand fair balance and the constraints
around product claims?
12. Are the costs clearly outlined, as well as procedures for
potential increases in scope?
Can they explain the basis for each cost component?
How do the costs balance with the time frame of
the project?
Cost Structure
10.
If costs differ among the proposals you receive,
it may be a clue as to each vendor’s definition of
the scope of the project.
13. Get the full in-depth report:
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10 Things to Look For In a Training Vendor