This document provides guidance on using social media effectively for business purposes. It discusses that social media involves sharing content, opinions, and perspectives through online technologies. It advises developing relationships with people using these technologies rather than focusing on the technologies themselves. It also provides six actions to take, including getting planning, listening, involving others internally and externally, sharing content while building reputation and trust, focusing efforts in targeted areas, and integrating social media with other online and offline channels. The overall message is to use social media to support business strategies and goals rather than letting the technologies dictate the strategy.

1. Getting Social Media working for you Mark White Social Media Directors

2. Social Media

3. Essentially, Social Media incorporate the online technology and methods through which people can share content , personal opinions, swap different perspectives and insights Participation - Conversation - Interaction - Connectedness - Community – Sharing - Trust - Trustedness What is Social Media?

4. 3 parts to Social Media CONTENT PEOPLE TECHNOLOGY

5. Social Media Landscape

7. Impact of Technology Pre Social Media

8. Impact of Technology With Social Media

11. 6 Things to “Get Doing” So here are some things I’d encourage you to “Get Doing”

12. 6 Things to “Get Doing” GET PLANNING

13. 1. Get Planning

14. GET LISTENING 6 Things to “Get Doing”

16. GET INVOLVING 6 Things to “Get Doing”

18. GET SHARING 6 Things to “Get Doing”

20. GET FOCUSSING 6 Things to “Get Doing”

22. GET INTEGRATING 6 Things to “Get Doing”

26. Thank you and over to you! Mark White [email_address] http://uk.linkedin.com/in/blogcoach @linkedinguys 01784 479361 www.socialmediadirectors.co.uk