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Introduction to the Social Web and its applications
- 1. Social Semantic Web and its applications Maciej Dabrowski
- 2. About me MACIEJ DABROWSKI! maciej.dabrowski@deri.org! lecturerAt co-PI contact co-PI worksWith researcherAt graduated name
- 3. WHY? SOCIAL NETWORKS ARE AN IMPORTANT ELEMENT OF OUR CULTURE what? How? 16 HOURS OVER 4 DAYS THEORY AND PRACTICE INTERACTIVE SOCIAL NETWORKS SEMANTIC WEB
- 5. Day 1: introduction to semantic web and social networks (a.k.a. theory) SESSION 1.1: INTRODUCTION TO SOCIAL NETWORKS SESSION 1.2: BASIC CONCEPTS BEHIND SEMANTIC WEB Agenda
- 6. Agenda Day 2: social semantic web: applications and practices SESSION 2.1:APPLICATIONS OF THE SOCIAL SEMANTIC WEB SESSION 2.2: TECHNOLOGIES FOR THE SOCIAL SEMANTIC WEB
- 7. Agenda Day 3: CHALLENGES AND future of THE SOCIAL SEMANTIC WEB SESSION 3.1: MULTI- DISCIPLINARY ASPECTS OF THE SOCIAL SEMANTIC WEB SESSION 3.2: PROJECT WORK Day 4: PROJECT WORK SESSION 4.1: RESULTS http://www.leadingmenonly.com/wp-content/uploads/image/StopThinking.jpg
- 8. Schedule Session 1.1 6 May (MON) FA-1D 11 -13 Session 1.2 6 May (MON) FA-2B 15 -17 Session 2.1 7 May (TUE) FA-0A 11 -13 Session 2.2 7 May (TUE) FA-2B 15 -17 Session 3.1 8 May (WED) FA-2A 09 -11 Session 3.2 8 May (WED) FA-2E 15 -17 Session 4.1 9 May (THU) FA-2E 09 -13
- 9. Why? THE SOCIAL WEB IS EXPLODING image from tinyurl.com/nuketest
- 10. The world is connected http://gigaom.com/2010/12/14/facebook-draws-a-map-of-the-connected-world/
- 11. What is social media? Uses the ‘wisdom of crowds’ to connect information in a collaborative manner. Can take many different forms, including message boards, weblogs, wikis, podcasts, pictures and video. http://en.wikipedia.org/wiki/Social_media
- 12. “UGC domination changes everything. For the first time since Guttenberg, the primary medium of mass information is controlled by ... the masses.” Bob Brisco, CEO, Internet Brands tinyurl.com/briscougc
- 13. user generated content* 61% = social networks 11% = forums 11% = UG content sites, e.g. urbandictionary.com 10% = UG marketplaces, e.g. craigslist.org 03% = blogs 01% = UG reviews, e.g. apartmentratings.com 01% = wikis 02% = other *Stats from 2009
- 14. EVERY MINUTE 47,000 APPS ARE DOWN- LOADED FROM THE APP STORE 3,600 PHOTOS ARE SHARED ON INSTAGRAM 571 WEBSITES ARE CREATED $272,000 IS SPENT BY CONSUMERS ONLINE http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
- 15. EVERY MINUTE 100,000 TWEETS ARE SENT 684,478 PIECES OF CONTENT ARE SHARED ON FACEBOOK 2,000,000 SEARCH QUERIES MADE ON GOOGLE 48 HOURS OFVIDEO ARE UPLOADED ON YOUTUBE 100 LINKED IN ACCOUNTS ARE CREATED http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
- 19. The sad news 24% OF PEOPLE HAVE MISSED WITNESSING IMPORTANT MOMENTS BECAUSE THEY ARETOO BUSYTRYINGTO WRITE ABOUTTHEM ON SOCIAL NETWORKS http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
- 20. THE sad news 40% OF PEOPLE SPEND MORETIME SOCIALIZING ONLINETHANTHEY DO FACE-TO-FACE 40% ACCOUNTS AND 8% MESSAGES ON SOCIAL SITES ARE SPAM http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
- 21. leaders 1 2 3
- 22. Some go Up some go down
- 23. Fall in the past
- 25. seven social networks To watch in 2013 PHEED: SELLYOUR PHOTOS THUMB: PERSONAL CROWDSOURCING MEDIUM: INVITE ONLY! CONVERSATIONS: ENTERPRISE SOCIAL NET CHIRPIFY: BUY WITH ONETWEET FLAYVR: PICTURE SHARING CHIRP: SHARING CONTENT USING SOUND http://blog.hootsuite.com/7-social-networks-watch-2013/
- 26. My PERSONAL pick APP.NET • AD-FREE • “BUILDYOUR OWN CLIENT“ • CONTROLYOUR DATA • PAYTO GET IT
- 27. Is there a limit to growth? WIKIPEDIA HAS PEAKED FACEBOOK HAS PEAKED? WHAT ABOUT NOVELTY ELEMENT?
- 28. facebook In the last month, the world's largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%.The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK. http://www.guardian.co.uk/technology/2013/apr/28/facebook-loses-users-biggest-markets
- 29. Best deal in the history of the social web WHY? • USER GROWTH • MOBILE http://dealbook.nytimes.com/2013/05/02/instagram-deal-is-looking-better-and-better/ http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/
- 30. CATS…
- 31. Phenomenon of viral videos Source http://www.youtube.com/watch?v=9bZkp7q19f0
- 32. How does this happen? USERS ARE CONNECTEDVIA A COMMON OBJECT:THEIR JOB, UNIVERSITY, HOBBIES, INTERESTS,A DATE… “ACCORDING TO THIS THEORY, PEOPLE DON’T JUST CONNECT TO EACH OTHER.THEY CONNECT THROUGH A SHARED OBJECT. […]GOOD SERVICES ALLOW PEOPLE TO CREATE SOCIAL OBJECTS THAT ADD VALUE.” – JYRI ENGESTROM
- 33. It’s the social objects we create… DISCUSSIONS BOOKMARKS ANNOTATIONS PROFILES MICROBLOGS MULTIMEDIA REF TO JOHNS SLIDES
- 34. …that connect us to other people Source http://www.slideshare.net/Cloud/another-social-semantic-web
- 36. Science behind it EARTHQUAKE SHAKESTWITTER USERS: REAL-TIME EVENT DETECTION BY SOCIAL SENSORS. SAKAKI ET AL. WWW2010
- 37. Twitter and US elections
- 38. A MOVE FROM THE WEB TO A “SOCIAL WEB” THE NEWYORKER, 1993 “ON THE INTERNET, NOBODY KNOWS YOU’RE A DOG.” THE NEWYORKER, 2005 “I HAD MY OWN BLOG FOR A WHILE, BUT I DECIDED TO GO BACK TO JUST POINTLESS, INCESSANT BARKING.”
- 39. Arab spring “THE PATTERN OF SPREAD OFTHE REVOLUTIONS WAS NOT RELATEDTOTHE PATTERN OF SOCIAL MEDIA USAGE.” http://www.rawstory.com/rs/2013/03/10/debate-flares-over-impact-of-social-media-on-arab-spring-and-other-revolutions/
- 40. What is (was!) Web 2.0? SECOND GENERATION OF WEB-BASED COMMUNITIES AND HOSTED SERVICES SUCH AS SOCIAL-NETWORKING SITES, WIKIS AND FOLKSONOMIES,WHICH AIMTO FACILITATE COLLABORATION AND SHARING BETWEEN USERS
- 41. Features / principles of Web 2.0 (O’Reilly) 1. THE WEB AS PLATFORM 2. HARNESSING COLLECTIVE INTELLIGENCE 3. DATA ISTHE NEXT “INTEL INSIDE” 4. END OFTHE SOFTWARE RELEASE CYCLE 5. LIGHTWEIGHT PROGRAMMING MODELS 6. SOFTWARE ABOVETHE LEVEL OF A SINGLE DEVICE 7. RICH USER EXPERIENCES +THE LONGTAIL
- 42. Content can be… BOOKS AMAZON OPINIONS BLOGS BOOKMARKS DEL.ICIO.US PHOTOS FLICKR MUSIC LAST.FM EVENTS PLANCAST PLACES FOURSQUARE ARTICLES WIKIPEDIA
- 43. Blogging: a phenomenon for a new generation? Cincinnati Enquirer
- 44. Overview of blogs WEBLOG,WEB LOG OR SIMPLY A BLOG IS A WEB JOURNAL “A WEB APPLICATION WHICH CONTAINS PERIODIC TIME- STAMPED POSTS ON A COMMON (USUALLY OPEN-ACCESS) WEBPAGE”
- 45. BLOGS DRAW COMMENTS AND OPINIONS FROMTHE PUBLIC THROUGH OPEN ACCESS SYNDICATED USING RSS OR ATOM FORMATS (E.G. FOR READING FAVOURITE BLOGS WITH A FEED READER)
- 46. The state of the blogosphere from BlogPulse (6 April 2011) TOTAL IDENTIFIED BLOGS: 159,297,624 NEW BLOGS IN LAST 24 HOURS: 68,825 BLOG POSTS IN LAST 24 HOURS: 1,150,448
- 47. ATYPE OF WEBSITETHAT ALLOWS USERSTO EASILY ADD AND EDIT CONTENT AND IS ESPECIALLY SUITED FOR COLLABORATIVE WRITING/WORK THE NAME IS BASED ONTHE HAWAIIAN TERM WIKI-WIKI, MEANING “QUICK”,“FAST”, OR “TO HASTEN” WIkI
- 48. Some uses of wikis WIKIS ARE BEING USED FOR: ONLINE ENCYCLOPAEDIAS SOFTWARE DEVELOPMENT WRITING RESEARCH PAPERS FREE DICTIONARIES BOOK REPOSITORIES PROJECT PROPOSALS EVENT ORGANISATION
- 49. The Wikipedia: from Irish to Esperanto
- 50. Microblogging BETWEEN BLOGGING & IM SHORT MESSAGES MULTIPLE DEVICES CLOSETO REAL-TIME 140 CHARS MAXIMUM MOST POPULAR PLATFORM
- 51. YOU CAN DO AMAZING THINGS WITH SN
- 52. What are social networking services (SNSs)? FROMTHE BEGINNING,THE INTERNET WAS A MEDIUM FOR CONNECTING NOT ONLY MACHINES BUT PEOPLE MAKETHE REAL-WORLD RELATIONSHIPS EXPLICITLY DEFINED ONLINE
- 53. Motivation for social network services ALLOW A USERTO CREATE AND MAINTAIN AN ONLINE NETWORK OF CLOSE FRIENDS OR BUSINESS ASSOCIATES FOR SOCIAL AND PROFESSIONAL REASONS, SUCH AS FRIENDSHIPS AND RELATIONSHIPS, BUSINESS OPPORTUNITIES OR JOB HUNTING.
- 54. Features of social network services NETWORK OF FRIENDS (INNER CIRCLE) SOCIAL NEWS FEEDS PERSON SURFING PRIVATE MESSAGING DISCUSSION FORUMS EVENTS MANAGEMENT POSTING AND COMMENTING MEDIA UPLOADING
- 59. SHARE what you HAVE read today
- 61. … FIND PUBLICATIONS OF YOUR PEERS
- 62. FIND COLLABORATORS AND OTHER RESEARCHERS
- 63. LINK TO PEOPLE YOU RUN WITH
- 64. FIND FRIENDS WITH SIMILAR musical interests
- 65. Elgg, social networking for education
- 66. Other niche SNSs COUNTRY OF ORIGIN: SILICON INDIA GENDER: CAFÉMOM; SISTER WOMAN OCCUPATION: MODELSHOTEL; FANLIB (FICTION WRITERS); MILITARYSPOT (MILITARY FAMILIES); AGE: MULTIPLY (SENIORS); XING BUSINESS AND CAREERS: CONNECTBUZZ; INTERESTS: PEERTRAINER (HEALTH AND WELLBEING) * Source: Paul Gibler, Wisconsin Technology Network
- 67. pay to use
- 68. Social websites are like data silos image from pidgintech.com
- 69. ANYBODY IS CONNECTEDTO EVERYBODY ELSE BY NO MORETHAN SIX DEGREES OF SEPARATION (ON AVERAGE)
- 70. Milgram’s six degrees of separation theory RANDOM PEOPLE FROM NEBRASKA WERETO SEND A LETTERTO A STOCK BROKER IN BOSTON THEY COULD ONLY GIVE IT TO FRIENDS WITH WHOM THEY WERE ON A FIRST- NAME BASIS STANLEY MILGRAM (1933-1984)
- 71. Six Degrees of Separation “I READ SOMEWHERETHAT EVERYBODY ONTHIS PLANET IS SEPARATED BY ONLY SIX OTHER PEOPLE.THE PRESIDENT OF THE UNITED STATES,A GONDOLIER IN VENICE, JUST FILL INTHE NAMES… IT’S ANYONE.A NATIVE IN A RAIN FOREST,A TIERO DEL FUEGAN,AN ESKIMO.” PLAY FROM 1990 BY JOHN GUARE
- 72. The Erdős number NUMBER OF LINKS REQUIREDTO CONNECT SCHOLARSTO ERDŐS VIA CO-AUTHORSHIP OF PAPERS ERDŐS WROTE 1500+ PAPERS WITH 507 CO-AUTHORS AMONG MATHEMATICIANS ONLY THE AVG IS 4.65,THE MAX IS 13 PAUL ERDŐS (1913-1996) http://www.oakland.edu/enp/
- 73. Six degrees of kevin bacon CONNECT ANY ACTORTO KEVIN BACON, BY LINKING ACTORS WHO HAVE ACTED IN THE SAME MOVIE KEVIN BACON http://en.wikipedia.org/wiki/Six_Degrees_of_Kevin_Bacon HTTP://ORACLEOFBACON.ORG/
- 75. IS IT THAT SURPISING? IFYOU HAVE 100 FRIENDS AND EACH OFTHEM HAS 100 DISTINCT FRIENDS YOU CAN REACH: 1) 100 DIRECTLY 2) 100 X 100 = 10,000 IN 2 STEPS 3) 10,000,000,000 IN 5 STEPS
- 77. DUNBAR’S NUMBER SUGGESTED COGNITIVE LIMITTO THE NUMBER OF PEOPLE WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL RELATIONSHIPS. 150 100TO 230
- 78. summary 1. SN PART OF OUR CULTURE 2. VERY HIGH USAGE WITH 3. HUGE AMOUNT OF CONTENT CREATED 4. DIFFERENT APPLICATIONS 5. CAN BRING A LOT OFVALUETOYOU
- 79. COMING UP NEXT: SOCIAL SEMANTIC WEB
Notes de l'éditeur
- 83% of people believe platforms like Twitter and Facebook help them make new friends25% of people believe social networks have boosted their confidence40% of people spend more time socializing online than they do face-to-face
- TODO: turn into circles with infographic
- THINK HOW MUCH DATA THIS IS! :)
- THINK HOW MUCH DATA THIS IS! :)
- 13 EMPLOYEES AND 30M IPHONE USERS101km ($1 bill)9990 tons ($100)$300m in $$ $700m in stock