A presentation on the business models of online video

1. Online Video “Let the world see what you saw”

2. CIRCA 1996 Whao!!The video seems perfect Hey!How am I gonna to show it to my bro who lives in UK

3. 2010 Yey!! Thanks You Tube and Facebook , my bro in UK can even see the live streaming

4. Web 2.0 business models Create a large/focused niche user community Sell API access (Google) Sell services to a large group of SMEs (Salesforce.com) Sell data to partners (Facebook) Get a revenue share from transactions (ebay) Sell advertisements (All) Sell value-added platform (Amazon Web Services) Freemium

5. Expansion Strategies Create an API Distribute as Open Source Create developer ecosystem Create browser plugin Create plugins for other platforms Create embeddable widgets Advertise on Google AdSense Utilize SEO

6. Enterprise 2.0 Flat organization Interaction in the core Agility User-driven technology Self-organizing teams Simplicity

7. Why online videos? YouTube delivered 12.8 billion videos in January Hulu clocked 1 billion videos this December YouTube surpassed 100 million users in March 2009

8. Why online videos? 100.9 million YouTube viewers per month 6.3 billion YouTube videos per month Average of 62.6 videos per viewer. 23.5 million U.K. viewers 2 billion videos average of 86 videos per viewer 1.1 million U.K. mobile phone subscribers visited YouTube in a month

9. Some Players

10. Some More Players

12. YouTube business model Acquired by Google for $1.65 Billion YouTube Partner Program Pre-rolls and Post-rolls on the videos Ad campaigns on YouTube's homepage YouTube Rentals for independent filmmakers - Striker became the first Bollywoodfilm to be entirely released on YouTube

14. 10 minute - The latest attempt to do so has been the enforcement of a 10 minute time limit on video clips. If your video content is greater than 10 minutes, you must use a premium service

16. Hulu Advertising Generates revenue from advertising sales. 25% the video ad load of traditional television minimizing clutter. Strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed. Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging.

17. Hulu Advertising Advertisers benefit : clean, simple and elegant environment. Substantial and growing audience. Advertisers’ brands can reach consumers through: > Hulu > distribution partners > network of viral video players that have been embedded across the web.

18. Hulu Advertising Currently, Hulu offers three types of advertising formats 1) Standard Ad Formats. 2)Premium Ad Formats 3)Hulu Exclusive Formats -Ad Selectors -Branded Entertainment Selector

20. **How online videos are changing lives**

21. Education: Something from Kellog

22. In India : ISB, XLRI

23. Our own KamKon

24. Marriages are made in Heaven

25. Generating big bucks

26. 3 Idiots Case Study

27. Lessons For Life

28. Lessons for Life

29. Most viewed video on YouTube