1. Talent Insights
Talent Pool Report
Software Engineers - Europe
Technical Salespeople
September 2012
Executive Summary
Where should you look for talent?
Did you know that a software engineer in London
is over two times more likely to be contacted by a
recruiter than a software engineer elsewhere in the
UK? LinkedIn data shows that:
• There are over to 287,000 software engineers
throughout Europe
• Hiring markets in Poland, Berlin, and Reading,
UK are demand saturated and hiring is likely to
be difficult
• Medium, lower-demand markets like Russia,
Sweden, Italy, and Romania are likely to offer
untapped sources of talent
• Test-driven and agile software development
methodologies as well as specialty Java
development skills are most in-demand
• While this pool is driven primarily by good worklife balance and challenging work, they differ
from other talent in that they see less value in
working for a company with a long-term
strategic vision
• Hidden Gems: These mid-sized markets have relatively
lower demand, meaning hiring is likely to be easier
• High-Demand: These are the largest markets, where
overall demand is also highest and hiring may be difficult
• Saturated: These small to mid-sized markets also have
very high demand, meaning hiring is likely to be difficult
Region Quadrant
100
90
SATURATED
80
70
60
50
Demand Index
40
Ireland
Reading
Wrocław
Kraków
Bulgaria
Edinburgh
Berlin
Slovakia
Amsterdam
Barcelona
20
Netherlands, Other
Paris
Brussels
Poland, Other
Madrid
Romania
Zürich
10
Ukraine
Sweden
Russia
Greece
Overview
United Kingdom,
Other
Czech Republic
Hungary
Warsaw
30
Copenhagen
A world of insights can be gathered from LinkedIn’s 175
million members - the world’s largest professional network.
“Java” ,” .net”,” iOS”, and “C++” are some of the most
frequently searched terms by recruiters, showing that the
market for software engineering talent is one of the hottest
in Europe. LinkedIn recruiter activity and member data can
be used to determine supply and demand for this talent
pool. A higher demand index means that the average
professional in a region is receiving more contact from
recruiters than peers in other regions.
London
HIGH-DEMAND
Israel
Belarus
Finland
Serbia
Italy
HIDDEN GEMS
1,000
1,500
2,000
3,000
4,000 5,000
7,000
10,000
15,000
Supply (# Professionals)
Large, high-demand
regions
DEMAND
Demand based on recruiter activity on LinkedIn
Which skills are in short supply?
Large, low-demand
regions “Hidden Gems”
SUPPLY
Number of talent pool members in each region
Recruiter activity can also highlight which skills are in high
demand. For software engineers, our data shows that
professionals with skills like Test-Driven Development, JMS,
Agile Development, and JBoss are highly sought after on
LinkedIn. Therefore, expect to spend more time filling
positions that require these skills.

2. What do software engineers consider when evaluating a job?
Percentage who believe each attribute is important when considering a job opportunity
52%
GOOD WORK/LIFE BALANCE
55%
47%
CHALLENGING WORK
54%
34%
GOOD RELATIONSHIP WITH
YOUR COLLEAGUES
41%
47%
EXCELLENT COMPENSATION & BENEFITS
41%
30%
CULTURE THAT FITS MY PERSONALITY
30%
24%
FLEXIBLE WORK ARRANGEMENTS
STRONG CAREER PATH
A COMPANY WITH A
LONG-TERM STRATEGIC VISION
28%
23%
17%
22%
14%
Average
Software Engineers
How can you reach out to this critical talent pool?
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering
positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.
1. Employees’ Networks
Engage with the talent already connected to your employees
Over 6.1M LinkedIn members – including your employees – are connected to this talent pool
2. Company Followers
Post relevant information about your company and industry
Members are nearly 3x more likely to apply for jobs at companies they follow
3. Company/Career Page
Give candidates a picture of what it’s like to work for your company
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly
Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
Survey Methodology: In October 2012, LinkedIn conducted online interviews among 7,368 members who reside in Belgium, Denmark, Finland, France,
Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.
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