Mario Derba Keynote at HP Software Master Class, Rome, May 26 2011

1. HP SOFTWARE
MASTER CLASS
CLOUD: DALLA
VISION ALLA
PRATICA
MARIO DERBA
COUNTRY MANAGER ITALIA
HP SW SOLUTIONS
1 Copyright 2010 Hewlett-Packard Development Company, L.P. L.P.
© © Copyright 2010 Hewlett-Packard Development Company,
ROMA, 26 MAGGIO 2011

2. HP Magic moments
La “timeline” di HP
1939 Hewlett-Packard Company is founded
1964 Development of a transportable caesium-beam atomic clock
1966 HP Labs is founded – development of HP’s first computer
1968 Introduction of the world’s first desktop scientific calculator
1972 The world’s first scientific pocket calculator (HP 35)
1976 First NonStop System from Tandem
1984 First HP inkjet printer & laser printer (HP LaserJet)
1989 First Intel-based Compaq server
1991 First HP Palmtop PC
1992 First 64-bit alpha chip from Digital
1998 Breakthrough in nanotechnology
2001 Itanium processor technology
2002 Merger of HP and Compaq (with Digital and Tandem)
2005 HP unveils the world’s fastest home and office photo printers
2006 Tiny wireless memory chip – Memory Spot
2006 Software companies acquisitions (Mercury, etc…)
2008 Merger of HP and EDS
2009 Acquisition of 3COM
2010 Acquisitions of PALM, 3PAR, and SW companies ArcSigth, Fortify, Stratavia

3. EVERYBODY ON
seamless, secure, context-aware experiences
for a connected world
Professional Consumer
3

4. CLOUD: COME
PASSARE DALLA
TEORIA ALLA
PRATICA...
4 © Copyright 2010 Hewlett-Packard Development Company, L.P.
4 ©2009 HP Confidential

5. CLOUD: TIME FOR LEADERSHIP?
Business … IT
wants it... fears it
5 / HP Restricted - FOR INTERNAL USE ONLY

6. Strategic role of CIO changing
CIO becomes the builder and broker of services
TRANSFORM legacy MANAGE AND
infrastructure and SECURE across
applications and legacy applications
processes and cloud assets
CONSUME
BUILD on-premises
off-premises
cloud services
services
securely

7. Future of enterprise IT will be a hybrid environment
In-house
Outsourced
Cloud
Traditional Public
Private

8. CLOUD: TIME TO ACT?
Don’t we Then…
know what why don’t
needs to be we just
done? do it?
8 / HP Restricted - FOR INTERNAL USE ONLY

9. Innovation without the risk?
Enterprises losing control & service providers missing revenue opportunities
Business is adopting cloud 5x faster than IT:
Business Gmail; Salesforce.com; Consumerization of IT
Cloud can help close the gap…
IT • Speed innovation
• Accelerate business processes
• Reduce time to revenue
But there are barriers to cloud adoption ….
75% of CIOs say cloud data SECURITY is a major concern
60% concerned about VENDOR LOCK IN
60% worried about cloud PERFORMANCE AND AVAILABILITY
45% concerned about integrating INTERNAL AND EXTERNAL
SERVICES
SOURCE: Morgan Stanley CIO Survey: Moving to the Cloud, May 2010;
IDC SaaS Adoption Survey, May 2009
9 © Copyright 2011 Hewlett-Packard Development Company, L.P.

10. Accepting the challenges of an hybrid IT
cloud PERFORMANCE AND concerned about VENDOR LOCK IN
AVAILABILITY: & about INTEGRATING INTERNAL
AND EXTERNAL SERVICES:
80% of the overall costs, multiservice/multisourcing/multivendor
scalability and time are in the last
SW ARCHITECTURE adoption
mile: the provisioning and
customization of the application
6x quicker resolution time for
hybrid services by endorsing a unified
service health management
cloud data SECURITY is a major concern:
100% of the security vulnerabilities in cloud
applications can be eliminated within the
development phase
10 © Copyright 2011 Hewlett-Packard Development Company, L.P.

11. Adaptive Automation
is THE bridge to Hybrid Cloud
Transitional Benefits of moving to HYBRID
private cloud CLOUD
- Self service
provisioning through
V ADAPTIVELY service catalog
a VIRTUALIZE AUTOMATED - Charge back
- Increased - Manage a service
l D flexibility portfolio
u - Increased
DEDICATED efficiency - Reduced manual and - Highly scalable up
e - Expensive and - Reduced footprint error prone tasks and down
slow - Improved utilization - Improved compliance
- Large footprint - Increased complexity
- Low utilization
Service-centricity
11 ©2009 HP Confidential

12. Announcing Cloud Service Automation 2.0
Intelligent automation for managing and securing cloud public, private,
and hybrid services from infrastructure to applications
CLOUD SERVICE Single portal to manage private,
AUTOMATION public and hybrid cloud services
SELF-SERVICE USER
Complete lifecycle services
management
Services Catalog
- Infrastructure - Applications
- Platform - Industry
Intelligent, business policy based
automated resource management
Orchestrate
SECURE BROKER
Advanced application deployment
management & optimization
BRIDGE BRIDGE
Extensible to public & private cloud
PRIVATE CLOUD VIRTUALPRIVATE AND PUBLIC CLOUDS (e.g., Amazon EC2)
INDUSTR CL
Y OUDS

13. Italia – Cloud Computing: modelli di riferimento nei prossimi 3 anni (*)
Cloud Computing in azienda:
adozione attuale e prevista
nei prossimi 12 mesi
Nessuna
Pubblic risposta, 7%
Sospeso, Cloud, 5%
7% Community
Cloud , 6%
No,
32%
Si, 61%
Private
Cloud, 31%
Hybrid Cloud
51%
(*) Fonte: Next Value® 2011 – Cloud Computing Report 2011
13 ©2010 HP Confidential

14. Italia – Cloud Computing: principali ragioni per l’ adozione e non (*)
Principali tre ragioni all’adozione nei prossimi 12 mesi
70% Infrastruttura piu’ agile, scalabile, flessibile, anche per gestire I picchi di business
69% Riduzione dei costi ricorrenti e del Data center
59% Rendere disponibili nuove soluzioni per il Business
Principali tre ragioni alla non adozione nei prossimi 12 mesi
35% Possibili rischi di compliance (privacy, conservazione dei dati)
35% Offerta giudicata ancora immatura
29% Mancanza di chiarezza su investimenti necessari e ritorni
(*) Fonte: Next Value® 2011 – Cloud Computing Report 2011
14 ©2010 HP Confidential

15. Italia – Cloud Computing: principali vantaggi e ostacoli all’implementazione (*)
Principali vantaggi dall’implementazione
74% Creare una infrastruttura ‘agile’
74% Rispondere rapidamente alle richieste del Business
71% Riduzione dei costi IT relativi a hardware, software e personale
71% Offrire migliori garanzie sul livello di servizio dell’IT
Principali ostacoli all’implementazione
67% Sicurezza e Privacy
64% Integrazione con le applicazioni interne
57% Manageriali: la mancanza di cultura aziendale e di capacita’ di negoziazione con fornitori Cloud
52% Prestazioni e affidabilita'
(*) Fonte: Next Value® 2011 – Cloud Computing Report 2011
15 ©2010 HP Confidential

16. HP Master Class - Cloud
Agenda – Roma 26 maggio 2011
16.00 Welcome coffe
16.30 Operating in a Time of Remarkable Change
Rafael Brugnini, VP and General Manager HP Software EMEA
16.50 Cloud: dalla Vision alla Pratica
Mario Derba, HP Software Italy Country Manager
17.10 Cloud : moda o un vero paradigm-shift?
Massimo Messina, Unicredit Global Information Services , Head of Infrastructures Management
and Architecture
17.40 Hybrid IT: architetture abilitanti e modello operativo
Lorenzo Gonzales, HP Senior Consultant
18.00 Executive Scorecard and IT Performance
Erez Yaay , Planning and Governance Product Line Manager
18.20 La storia, l’arte e l’archittettura di Palazzo Doria Pamphilj Visita guidata
19.30 Closing Cocktail
1616

17. Summary
Time of Remarkable Change…
A New Software Portfolio as the Strategic
Enabler for the Instant-On Enterprise…
Powerful New Cloud Innovations ready
TODAY!

18. La strategia HP
I tre pilastri
Help Customers
Enable Cloud secure, source, Deliver Cloud
Providers govern cloud Services from HP
services
Server, Storage, Network ad HP CLOUD SERVICE
elevata scalabilità ed AUTOMATION HP SaaS (Business
automazione HP Cloud Assure Availability Center, Quality
Software per la gestione ed Center, Security Center,
Soluzioni di Service LoadRunner in the Cloud...
il governo dell’infrastruttura
Portfolio Management through Amazon EC2)
e dei servizi erogati
Disegno e ottimizzazione Fondamenti metodologici:
delle infrastrutture di Data ITIL v3, itSMF, COBIT, ISO,
Servizi di Print on Demand
Center e altri standard industriali
(HP Cloud Print)
Servizi per la realizzazione Disegno e ottimizzazione
e la gestione del Data delle infrastrutture di Data
Center HP AIaaS (Adaptive
Center
Infrastructure as a Service)
Tecnologie per il Data Device per accesso ai
Center servizi
18 30 July 2012

19. PATHWAY TO HYBRID DELIVERY
Public
Private
HYBRID DELIVERY
PRIVATE AND • Fully automated self-
PUBLIC CLOUD service delivery
TRADITIONAL IT • Orchestrated, managed &
• Minimal automation • Partial automation
• New disparate secured hybrid service
• Traditional methods of delivery
service delivery – internal, public and private
cloud services • Brokered services based
outsourcing, hosting on business requirements

20. Hybrid delivery increases BUSINESS VALUE
Reduces time for new projects and increases revenue opportunities
Architecture Resource Resource
Vendor
Design &
Selection
Deployment Processing
Engineering & Turn-Up Allocation
TRADITIONAL
Platform- Res Reduction in time and risk
Based Processing
PRIVATE AND Dev Alloc
PUBLIC CLOUD
Processing
Platform- Improved market
Alloc
Based
HYBRID Dev responsiveness and agility
DELIVERY

21. HYBRID DELIVERY REDUCES OVERALL COST
Savings over 40%
Standardization &
automation simplify
100
management
-30%
70
59 -11%
Hybrid Delivery
optimizes
service delivery
based on cost
Traditional IT Private and Hybrid Delivery
Public Cloud
Cloud journey
Cloud-related networking Support resources On-site HW & SW
Off-site servers Power & cooling
Note: IT costs indexed to 100 in “Traditional IT.” Percent changes are measured relative to “Traditional IT.”
Sources: HP internal estimates

22. Q&A