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Our Band Could Be Your Life: Fandom and the State of the Music Industry Eric Harvey Department of Communication and Culture
1983-2000: Music Industry Boom
1983-2000: Music Industry Boom Pop Video Superstars Prince, Madonna, Bruce Springsteen, Duran Duran
1983-2000: Music Industry Boom Pop Video Superstars Prince, Madonna, Bruce Springsteen, Duran Duran ,[object Object]
Higher price than LPs
Fans repurchasing music they might already own,[object Object]
Taylor Swift Fearless(1.9m, 11/08-11/09)
Bruce Springsteen Born in the USA(10m, ‘84-’85)
Hootie & the Blowfish Cracked Rear View(10m, ‘95)
Alanis MorrissetteJagged Little Pill(15m, ‘95)
Backstreet Boys Millenium(2.2m, Two Weeks, ‘99)
Backstreet Boys Millenium(2.2m, Two Weeks, ‘99) N*Sync No Strings Attached(2.3m, Two Weeks, ‘00)
Michael Jackson Thriller(30m, ‘83-’84)
The mp3 Story
The mp3 Story 1988: the Motion Picture Experts Group (MPEG)
The mp3 Story 1988: the Motion Picture Experts Group (MPEG) 1989: “MPEG-1 Audio and Video”, in use by 1992
The mp3 Story 1988: the Motion Picture Experts Group (MPEG) 1989: “MPEG-1 Audio and Video”, in use by 1992 1992-93: “SoloH” hacks into server, acquires MPEG, rips third layer from it (MPEG, Layer 3)
Geffen Records Executive, 1997: Geffen "doesn't see MPEG as a problem. We like anything that increases the ability of consumers to listen to high-quality music, and if that means on their computer, that's fine, too. We're actually working on ways to program for it and to provide material in this format because consumers are making it clear that this is a format they like."
Orrin Hatch, 2003:
Orrin Hatch, 2003:  “Warning” copyright infringers
Orrin Hatch, 2003:  “Warning” copyright infringers Destroying their computers
Orrin Hatch, 2003:  “Warning” copyright infringers Destroying their computers “If that's the only way, then I'm all for destroying their machines. If you have a few hundred thousand of those, I think people would realize the seriousness of their actions.”
Napster (1999-2002)
Industrial/ “Top-Down” Model of Distribution
Networked Model of Distribution
Networked Model of Distribution
Middlemen
New Digital Strategies bonus material in the official release early access digital/vinyl combinations
Autonomy: How It’s Achieved Digitally
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version 2.  Become acquainted with online music outlets
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version 2.  Become acquainted with online music outlets a.  Myspace
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version 2.  Become acquainted with online music outlets a.  Myspace b.  Blogs
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version 2.  Become acquainted with online music outlets a.  Myspace b.  Blogs c.  Critics
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version 2.  Become acquainted with online music outlets a.  Myspace b.  Blogs c.  Critics 3. Trustworthy, connected people
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version 2.  Become acquainted with online music outlets a.  Myspace b.  Blogs c.  Critics 3. Trustworthy, connected people 4. Selectively send press releases, music samples, links to streaming album
Autonomy: How It’s Achieved Digitally 1.  Record the music, master a digital version 2.  Become acquainted with online music outlets a.  Myspace b.  Blogs c.  Critics 3. Trustworthy, connected people 4. Selectively send press releases, music samples, links to streaming album 5. Pray
Convergence Culture
Digital Music Fandom	 Labels: Fans as free labor? Tech companies: Fans as data sources? Digital Rights Management: Fans as criminals?

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