This mapping of social media tools is a work in progress. It is meant neither to be definitive nor exhaustive, but represents an attempt to classify the 650,000+ tools and applications existing today. Some tools could be classified more as services and involve a human intervention. I have also made a distinction between those tools which are available in free/freemium version or whether they are only available for a fee (in red). Finally, I have also identified those tools/sites that exist in French (where I am based), using the code "FR". I will be glad to have your comments and thoughts. You can reach me at minter@themyndset.com or on Twitter @mdial.

2. I MONITOR II CREATE III ENGAGE IV MEASURE
Social dashboard: Hootsuite (FR), Curation: Social bookmarking: Stumbleupon, Traffic / rank: Google
Tweedeck (FR), Seesmic, Buzzient, Pearltrees, Scoop.it, Paper.li (FR) Digg, Del.icio.us, Reddit, YooLink Analytics, Compete, Page
Awareness, Radian6, Lithium, Blogging: Wordpress (FR), (FR) Rank, Alexa
Trackur Blogger, Squarespace Management system: Buddy URL shorteners: Bit.ly, Tiny
Employee monitoring: Jive, Social MicroBlogging: Twitter, Tumblr Media, Vitrue and Syncapse, TigerLily URL, Goo.gl
Intelligence, TimeOp (FR), Posterous, friendfeed (FR) (FR) Reach: Tweet Effect,
Semantic analysis: Synthesio (FR), Podcast: iTunes (FR), Librivox Geolocalization: Foursquare (FR), Tweetreach, PostRank
Twitter Sentiment , CoComment, (FR), Podfeed, Digitalpodcast, Gowalla, TellMeWhere (FR), brightkite Dashboard / ROI : Socialeye,
Google Trends (FR), Socialmention, Buzzsprout, Podcastalley, Live365 Mobile Apps: AppMobi, Imano Trendrr.com, Awareness,
Telligent Videos: Youtube (FR), Affinity: Gist, Hunch, Know about it, Radian6, Lithium, Trackur
Fan status: Twittercounter, Qwitter, Dailymotion (FR), Vimeo Summify, TweetStork, TrendyBuzz Influence: Klout, PeerIndex,
Socialoomph, Socialbakers Photos: Flickr (FR), Picasa, (FR) Synthesio (FR), Telligent,
Social email: Rapportive, Gmail Shutterfly, Photobucket, Multiply, Browser extensions Twitalyze, Mentionmapp,
People Widget (blog post) Instagram Communication management: TrendyBuzz (FR)
Co-Creation / collaborative: Eyeka Socialoomph, Co Tweet, Hootsuite, Link love: Backtweet,
Alerts: Google Alerts; Yahoo Pipes,
(FR), Ideo, Cocreation, OpenIdeo Buffer, Ping.fm WhoLinksToMe
Socialoomph, Socialmention,
Shared media: Google Docs (FR), Relationship management: Socialtoo,
Nutshellmail, Boxcar (for iPhone/
Scribd (FR), Docstoc, Slideshare Twollow, Twittermass, Refollow,
iPad), Manager-Go (FR), Alerti (FR)
Crowdbooster
curated newsletters: Paper.li (FR),
KEY Comment management: Bazaarvoice
Scoop.it, Strawberryj.am Minter Dial
Sites that are paid services are in red. (FR), Raven, Reevoo, PowerReview
Read RSS: Google Reader (FR),
minter@themyndset.com
+ Moderation: Lithium, Netino (FR), www.themyndset.com
The rest are free / freemium.
Wikio (FR), Summify, Alltop +33(0)623657661
Inversoft, Tempero, Moderation, Quiip,
If the site has a French language interface:
in real time: Google Real Time*
Socialeye @mdial
en français (FR)
(under construction), Bing, Twitter, @mdialFR
Email newsletters: Mailchimp,
Socialmention, blogpulse, Twazzup,
Wordpress (plugin), Jangomail,
Kurrently
Aweber