Rehab workshop presentation final
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This document discusses various tools for communicating via the internet, including social media platforms like Facebook, Twitter, LinkedIn, and blogs. It explains how nonprofits can use these tools to raise awareness, build relationships, recruit volunteers, and increase website traffic. Facebook allows organizations to connect with broader audiences and share news, events and discussions. Twitter enables sharing updates, links, and opportunities. LinkedIn helps organizations connect with professionals through member profiles. Blogs allow sharing news, events, photos and guest writers. The document provides tips on getting started with social media and measuring return on investment through metrics like page views and new volunteers. It cautions that social media may not be right for all organizations.
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Similaire à Rehab workshop presentation final (20)
Rehab workshop presentation final
- 2. Main Topics How do you communicate via the internet? Some Tools Gather information from you
- 4. Why Raise Awareness Building Relationships Recruit Volunteers Increase traffic to website Raising Visibility Attract new demographics Improve Services
- 7. Web 2.0 :: The Dynamic Web “Using the internet to instantly collaborate, share information and have a conversation about ideas and causes that we care about.” -Beth Kanter
- 9. Facebook One of the mot popular networking site Connect with an audience you might not otherwise reach Offers an off the shelf platform for sharing news, events, photos, videos, etc. Provides an open discussion space for feedback Greater visibility via trusted word of mouth
- 10. Facebook Over 500 million users One of the mot popular networking site Connect with an audience you might not otherwise reach Offers an off the shelf platform for sharing news, events, photos, videos, etc. Provides an open discussion space for feedback
- 14. 75 million users One of the fastest growing sites Connect with variety of audiences Immediate
- 16. How can you use Twitter? Create an account and start “tweeting” -Items of interest -News/events -Links -Events -Volunteer opportunities Re-tweet” posts from peer organizations and agencies
- 18. How can you use LinkedIn? Have board members and volunteers include the organization on their LinkedIn profile. LinkedIn email signature Include organization in profile Find experts with talents, experience, and aligned interest Post questions on specific topic Start LinkedIn Group
- 19. Blogging/Wordpress Write about your organization’s activities as well as larger issues of concern Share news, events, videos, photos, etc. Engage current, new and former volunteers, board members, peers as guest writers and photographers
- 21. Photo and Video Sharing Websites
- 23. Web 3.0 : The Mobile Web Mobile Websites, Text Campaigns, Smartphone Apps
- 24. First Thing Have goals What do you want to achieve How does Social Media fit in with your communication strategy Who is your audience Who will be responsible? Is there a need for organizational policies What metrics do we need to collect
- 25. Return On Investment Monitor your website traffic Ask people to subscribe to your email newsletter and mobile lists Ask people to become volunteers Page views
- 26. Listening Google Alert-www.google.alerts Free Set search criteria organization’s name projects campaigns Key word relevant to
- 27. Social Networking Not For You If… Organization still trying to get a handle on your basic software infrastructure Target audiences are not using the tools You don’t have time to make it work You want clear editorial control over your brand and message
- 28. Start small and find what works for you Set priorities on tools
- 29. Resources
Notes de l'éditeur
- This is for organizations not about individual use Lay a context for the evolution of the web
- Site owner to visitor or vice versa- generally via form– one way communication If on current websit you have polls, blogs, or something that allow interactions Static website, email newsletter, donate now---make sure to have these things in place before branching out to web 2.0 Social Media and 2.0 the same Started with launch of blogging in 2004. You don’t have complete control. This era changed everything. You tube in 1995, Facebook, Linkein Its about you and how you use these connections which will determine how traffic is driven to your website, FB etc.. We will talk about all of these later Not meant to replace web 1.0 Will not replace your website- purpose is to drive people to your organizational website
- Site owner to visitor or vice versa- generally via form– one way communication If on current websit you have polls, blogs, or something that allow interactions Static website, email newsletter, donate now---make sure to have these things in place before branching out to web 2.0
- Social Media and 2.0 the same Started with launch of blogging in 2004. You don’t have complete control. This era changed everything. You tube in 1995, Facebook, Linkein Its about you and how you use these connections which will determine how traffic is driven to your website, FB etc.. We will talk about all of these later Not meant to replace web 1.0 Will not replace your website- purpose is to drive people to your organizational website
- How can you use Facebook: Create an organization page Post news, videos, events, and stories Start discussions for members Provide updates and get feedback from individuals on your “Wall”
- Twitter ended 2009 with just over 75 million user accounts. 60% of Twitter users abandon their accounts within their first month of use. Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate.
- Include organization, have to list on prio r With more than 67 million users representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.
- Launch a blog. Blogging allows your organizations to have a consistent stream of fresh content to post on Twitter and Facebook. Make sure you link to your social networking profiles and feature how readers can sign up for your organization’s e-Newsletter and text message campaigns A Blog Gives You Control. Relying too heavily on technologies that are owned and controlled by third parties to market your business is risky. If FaceBook disappears, is purchased by a company that changes it in ways people don’t like (which FaceBook does frequently already), or stops working (as it has done previously), and you have no way to quickly connect with people, you will be invisible. A Blog Strengthens Your Personal Brand Blog Posts Are More Easily Shared Than FaceBook Updates FaceBook status updates originate with you and pretty much stay at your FaceBook page. Blog Posts Have An Infinite Shelf Life. Because of the way FaceBook Pages work, new information is quickly replaced by newer information. Once your status update is pushed down on your page, it’s gone and most people aren’t going to go searching for itThe blog is the things of my soul. Facebook is my way of connecting. Have fun!
- Tech person calls it the symantic web – I For simplicity sake As you are building community understanding that you are laying foundation for sustainability It captures 1. & 2 but accessed via mobile device What are you using it for; Raising awareness, improve service-listening to what people have to say and improving, 3. buidling relationships – recruit volunteers Let’s take a poll:
- Wearemedia.org- take technology checklist to see if you have some of these things first What do you
- Just having an e-mail newsletter and mobile list sign up box on your Facebook Page or MySpace does not work. You have to ask people to subscribe. Post a Tweet or a Status Update: Text NONPROFITORGS to 41411 to receive text alerts (2-3 monthly) from Nonprofit Tech 2.0! Sending out my Web 2.0 Best Practices e-Newsletter on Wednesday. To receive a copy, please subscribe: http://bit.ly/2VeW7A an Excel spreadsheet will at least give you a sense of how quickly or slowly your social media communities are growing. Create a spreadsheet. On the far left column list the social media sites you are using, and then create 12 columns on the right… one for each month of the year. Then on the first day of every month post the number of current friends, followers, fans, and subscribers. Combine this with monitoring your website and e-mail/mobile sign up stats, how your online donors and volunteers found you, then you are well on your way to successfully measuring your social media ROI.
- Divide into three categores: Listening, Learning and Aggregating