PowerPoint

1. What Does the Library Have?
Information you can’t find
anywhere else.

2. Books
• BOOKS: Breadth and depth of coverage.
Locate books in CATALOG.
– Good for information on an entire industry or
movement, such as leaving a job to start your own
business.
– Provides background and comprehensive picture
of whole issue.

3. Articles
• ARTICLES – Shorter and Narrower in Focus.
Locate articles in RESEARCH DATABASES.
– Research Articles
• Written by the researchers themselves.
• Written for a professional audience.
• Published in Professional Journals
• Some are Peer-Reviewed.
– Recommended Databases:
• Business Source Complete for business info.
• Academic Search Complete for more general
information and news related to your topic.

4. Articles
– Articles on Business Trends and News
– Published in:
• Trade Journals (journalists and industry professionals)
• Newspapers (written by journalists, not researchers)
• Magazines (written by journalists, not researchers)
– Recommended Databases:
• Business Source Complete
• Academic Search Complete
• LexisNexis

5. Reports and Industry Info
• LexisNexis contains
– Company Profiles and Comparisons
– Industry Profiles
– Legal Issues/cases involving companies
– News Articles, including International
• Business Source Complete contains
– Company and Industry Profiles
– News and Research Articles
– SWOT Analyses and Marketing Reports

6. What Does the Web Have?
• Government Web sites (SEC, Occupational
Outlook Handbook)
• Company Web sites (some don’t publish much
on the Web)
• Ticker Symbol Look-up
• Stock Prices
• Social Media (surveys)
• Franchise and Products Information