Terrestrial radio is still, and will continue to be, a strong media delivery platform for artists and advertisers to reach an undiscovered audience and generate new marketing opportunities, increasing long-term revenue.

1. http://www.flickr.com/photos/tambako/494118044/sizes/o/in/photostream/
Terrestrial
Radio
Is Alive!

2. http://www.flickr.com/photos/stevenworster/7620403538/sizes/o/in/photostream/
Discovering Music In
Radio Led Me To My
Career

3. http://www.flickr.com/photos/marfis75/3272079115/sizes/o/in/photostream/
It Can Reach An
Undiscovered Audience

4. http://www.flickr.com/photos/joiseyshowaa/2513692474/sizes/o/in/photostream/ http://www.flickr.com/photos/tatejohnson/3393998377/sizes/o/in/photostream/ http://www.flickr.com/photos/blakespot/4727510050/sizes/o/in/photostream/
Radio Audiences Can Be Found
Almost Anywhere!

5. http://www.flickr.com/photos/zitona/4497370580/sizes/o/in/photostream/
I Realize This
More Each Day
As A Radio
Promoter

6. http://www.flickr.com/photos/aussiegall/316350537/sizes/o/in/photostream/
It Has Survived The Test Of Time

7. http://www.flickr.com/photos/jmazzola1/6866576285/sizes/o/in/photostream/
Radio Broadcasts In U.S. Started As
Early As 1910
(Goslich, Mead, Roberts, & Lee, n.d.)

8. http://www.flickr.com/photos/hammer51012/3109642267/sizes/o/in/photostream/
Listened To By Multiple Generations

9. http://www.flickr.com/photos/carbonnyc/1359721335/sizes/o/in/photostream/
Largest
Platform To
Discover
New Music

10. http://www.flickr.com/photos/antciardiello/6781732776/sizes/o/in/photostream/
“Top source
for new music
discovery at
78%."
(Smith, 2013)

11. http://www.flickr.com/photos/jamescridland/3191611244/sizes/o/in/photostream/
Discovery Thru Digital Dashboard

12. http://www.flickr.com/photos/williamhook/2430893175/sizes/o/in/photostream/
Music
Discovery
Thru
Shazam

13. http://www.flickr.com/photos/joiseyshowaa/2513692474/sizes/o/in/photostream/ http://www.flickr.com/photos/tatejohnson/3393998377/sizes/o/in/photostream/ http://www.flickr.com/photos/blakespot/4727510050/sizes/o/in/photostream/
http://www.flickr.com/photos/mikebaird/4299513272/sizes/o/in/photostream/ http://www.flickr.com/photos/cfccreates/7420490698/sizes/o/in/photostream/http://www.flickr.com/photos/merfam/3475664694/sizes/o/in/photostream/ http://www.flickr.com/photos/remus/117730609/sizes/o/in/photostream/
Always A Market For Terrestrial Radio

14. http://www.flickr.com/photos/epsos/8474532085/sizes/o/in/photostream/
Only “requires a
one-time
purchase of a
radio.”
(Harmon, 2012)

15. http://www.flickr.com/photos/34128007@N04/4641005792/sizes/o/in/photostream/
Online or On-Demand Requires
Active Knowledge Or Listening

16. http://www.flickr.com/photos/vszybala/5168339911/sizes/o/in/photostream/
Terrestrial Allows
Listener To Come Across
New Music & Stations

17. http://www.flickr.com/photos/gadl/284995199/sizes/o/in/photostream/
http://www.flickr.com/photos/wwworks/864731205/sizes/o/in/photostream/
http://www.flickr.com/photos/sarchi/860867434/sizes/o/in/photostream/
Lasted Over A
Century
Allows For
Music Discovery
Relatively Free
To Consumer

18. http://www.flickr.com/photos/amagill/362201147/sizes/o/in/photostream/
Invest In Radio To Increase
Revenue Stream

19. http://www.flickr.com/photos/cr01/7392740268/sizes/o/in/photostream/
And FANS!

20. http://www.flickr.com/photos/thegoodbyeletter/2459625391/sizes/o/in/photostream/
Embrace Terrestrial Radio’s
Proven Outlet For Exposure