Healthcare doctor physician internet and online marketing strategy

HealthCare, Doctor, Physician Internet & Online Marketing Strategy

1. Build Your Web Network

YourWebsite.com YourBlog.com YourReviews.com

YourFacebook.com YourTwitter.com YourYouTube.com

By Mike Myers, Internet Marketing Consultant (281) 883-2855 | mmyers@reachlocal.com | www.internet-marketing-consultant-houston.com


2. Promote / Advertise Your Network

Display/Banners Alternative Media
Pay-Per-Click
& Remarketing (TV, Radio, Print)

Client /
Articles Positive Reviews Informational
Videos




Google, Yahoo, Bing, Others
Pay-Per-Click
Text Ads / Ad Groups for each Specialty

Keywords (I.P. and National Terms)

Pay for Visits (Guaranteed Traffic) Impressions are Free

First Page Positioning

Track Impressions, Visits

Track Calls / Leads (thru ReachLocal)

Points Visitors to Your Website. Cross-Marketing for your Social Media Pages
and Can Help Increase Followers, Sharing, Likes.




Google, Yahoo Authorized National & Local Websites
Display / Banners &
Remarketing
Target Broadly or on Focused Ad Networks (Health, News, etc.)

Target Locally (Houston, Dallas, etc.)

Pay for Impressions (Visits are Free)

Cheapest Way to do Brand Marketing ($1 - $10 avg. Cost Per Thousand)

Track Impressions, Visits

Create Banner Ads that Promote Brand, Offer, News, Events, Locations

Remarketing / Retargeting Ads show up to previous site visitors and help get
your company/brand/office at top-of-mind awareness and returns to your site



Use alternative media to brand/promote your webite
Alternative Media
(TV, Radio, Print)
Brand awareness WILL help generate more visits, even when not searching for
you by name

Use all tv ads / commercials on your website. “As Seen on Tv”





Articles must be written weekly to establish your company as a professional,
trusted and reliable source for your services.
Articles
Generic, Educational Articles

Difference between “Articles” and “Link Building Articles” – LBA’s are
distributed thru third party publishers for SEO benefits (not seen on your site)
Every new Article should become it’s own unique, custom, optimized web
page that links back to you and can be shared with followers.

Distribute your articles thru your Blog, Facebook and Twitter accounts.

Track Page Views, Shares, Likes, Etc.

Should help build your Search Engine Rankings for the keywords focused on in
your articles.




Find, Ask For, Build Positive Reviews
Positive Reviews
Post Positive Reviews on your own Reviews Page

Ask for reviews at end of every visit and/or in all email communications

Control where reviews are submitted so you can prevent negative ones from
being pushed online and to give you a chance to respond first.
Every new review should be saved as a unique, optimized web page for
searches related to your business, doctor names, location, specialties




Client / Plan on creating new videos at least 1x every 3-4 months
Informational
Videos Post reviews on your YouTube channel, and promote thru your blog, Facebook
and Twitter and Email Marketing / Updates

Add your videos to your website. Embed when possible

Track all views of your videos

Every video can be saved as an optimized item for search engines



3. Manage Your Marketing

Paid Marketing:
Constant Monitoring, Adjustments, Bidding, Reporting

Organic Marketing:
Optimize Web Pages
Optimize and Create Articles Weekly
Monitor Activity
Engage with Responses

Reputation/Reviews:
Scan the Web (auto / manual) for new reviews
Share/Post Positive Reviews for Maximum Benefit

Analyze & Optimize
Based on Reports / Results

Track All Leads for Time to Appointment
Evaluate Return on Investment
New Patients / Referrals / Build & Grow



4. Track, Report, Analyze, Optimize

• Impressions
• Visits
• Calls
• Emails
• Web Leads
• Top Keywords
• Click to Lead / Conversions
• All Sources
• Google Analytics
• Search Engine Ranking Reports
• Establish Goals
• Evaluate Results
• Create New Goals / Targets
• Optimize Your Website and Campaigns using Data



5. Work Flow
Pay Per
Click Ads

Display
Lead Database / Mgmt.
Banner YourWebsite.com
Ads (track, manage, email)

Facebook
Overall Analysis
Ads
Implement Optimization

Articles YourBlog.com YourFacebook.com YourTwitter.com
Search Ranking Reports
Reputation Reports
Social Activity, Shares
Reviews YourReviews.com YourBlog.com YourFacebook.com

Videos YourYouTube.com YourWebsite.com YourBlog.com YourFacebook.com YourTwitter.com



GOALS

Impressions
Visits
Leads

Time

Paid Ads (works immediately and only limited by budget or consumer demand)
Organic (grows over time as link building & articles grow)



For Questions Relating to this presentation, or specific ideas or
proposals to help you manage your marketing,

Contact:

Mike Myers, Internet Marketing Consultant
(281) 883-2855 | mmyers@reachlocal.com
www.internet-marketing-consultant-houston.com

Healthcare doctor physician internet and online marketing strategy

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