2. Centres initiative
• Establish a nationwide
network of up to 20 Cancer
Research UK Centres
• 17 Centres launched to date:
Barts, Belfast, Birmingham,
Cambridge, Cardiff,
Dundee, Edinburgh,
Glasgow, Imperial, Leeds,
Liverpool, Manchester,
Newcastle, Oxford, Sheffield,
Southampton and UCL.
3. Cancer Research UK Centres - Birmingham
Partnership between:
• Cancer Research UK
• University of Birmingham
• University Hospitals
Birmingham NHS
Foundation Trust
• Birmingham Children’s
Hospital
4. Aims of the Cancer Research UK Centres
•
•
•
•
•
To enhance cancer research in the UK
To ensure that cancer research feeds through to improved
patient care and public health
To train the clinical and non-clinical research workforce of
the future
To ensure broad research coverage across the UK
(geography, cancer types, modalities, research areas)
To expand public engagement, information provision and
local fundraising
5. Objectives of my local engagement activities
•
Foster relationships between Cancer Research UK, our
Centres and local cancer communities – including patients,
researchers, the NHS clinical groupings, universities and our
supporters.
•
Help to raise awareness of the Centre, local research and
the Charity – people will feel more closely connected to
Cancer Research UK.
Maximise the impact of the Charity’s national strategies at a
local level.
Help to deliver the local engagement priorities for the Centre.
•
•
6. Objectives of my local engagement activities
Objective
Theme: Science engagement
Measurement
Engage local pupils with science (specifically ‘bench to bedside’
cancer research) and encourage pupils to consider studying at
the University of Birmingham.
•
•
•
Work with the University Outreach department to support a minimum of two activities per year.
Participation in the Big Bang Fair in March 2012.
Delivery of a minimum of two activities with Thinktank Science Museum per year.
Theme: Raising the profile of the Centre, internally and externally
Recognition of achievements and success in local engagement
within the Centre.
•
•
Raise awareness of the Birmingham Cancer Research UK Centre
via suitable external communications channels and activities.
Recognise staff/students supporting local engagement activities via individual feedback, a verbal update at each
Cancer Sciences senior staff meeting, and a presentation delivered at the annual Centre Away Day.
Delivery of a ‘thank you’ event to Centre staff to review 12 months of achievement and support in local engagement.
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•
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Participation in the University Community Open Day 2012 (10,000 attendance in year 2011).
Production of a Centre DVD.
Delivery of a minimum 3 lab tours or Centre visits per year for external visitors (not CR-UK supporters).
•
Hold a patient event for disease site specific cancer patients/survivors to inform them of recent advances, and gather
evaluation feedback.
Support UHB’s membership objectives by hosting a visit for Ambassadors who engage with QE patients, and by
proposing Centre-related content for membership communications.
Attend and contribute to external events as appropriate – eg support events for patients organised by UHB/BCH.
Theme: Patient engagement (including cancer survivors)
Inform patients/survivors about the Centre and local relevant
advances in cancer research.
•
•
Theme: Continuing to support CRUK on a local level, including offering support to national initiatives
Raise awareness of local CR-UK staff, volunteers and fundraisers •
by providing regular opportunities to learn about current
research taking place within the Centre.
•
•
Two local CR-UK staff forum meetings to be held within the Centre per year, including an update from a Centre
researcher/clinician.
Host lab tours for volunteers/fundraisers as requested by CR-UK departments, collating evaluation feedback.
Involvement from Centre staff to ensure the Centre supports a minimum of 1 CR-UK activity per month (or
equivalent).
Theme: Health engagement (driven by Senior Research Nurse Karen Doyle)
Work in partnership with Cancer Research UK to effectively
deliver information on the signs and symptoms of cancer and
healthy lifestyle messaging, prioritising opportunities to target
low-income, hard to reach groups.
•
•
Deliver a ‘reduce the risk’ health awareness activity a minimum of once per quarter (or equivalent).
Develop links to deliver at least two more awareness and detection training days in local communities, following a
successful pilot with Sandwell PCT.
7. Examples of local engagement
17 February 2014
Pan Birmingham Cancer Network Meeting
13. How to measure success / impact / outputs
•
Keep a record of your activity
14. How to measure success / impact / outputs
2008/9
2009/10
2010/11
2011/12
to date
23
56
99
82
Number of researchers 104
involved
187
268
255
Number of supporters
reached
23309
75809
62169
Number of events
supported
6656
15. How to measure success / impact / outputs
•
•
Keep a record of your activity
Evaluation forms / feedback
16. How to measure success / impact / outputs
Meeting the scientists
and laboratory assistants
was fascinating. I really
enjoyed hearing all about
they do on a day to day
basis.
Very inspiring, and
want to go out and
do much more to
help such a
wonderful cause.
I am definitely more
‘connected’ to Cancer
Research UK following
today and seeing local
work in action.
This is an experience
I believe everyone
should have. Very
interesting and
inspiring.
17. How to measure success / impact / outputs
•
•
•
Keep a record of your activity
Evaluation forms / feedback
Evidence – anecdotal and actual
18. How to measure success / impact / outputs
•
•
•
•
Keep a record of your activity
Evaluation forms / feedback
Evidence – anecdotal and actual
Has it delivered what you wanted? Any learnings?
19. What’s in it for you?
17 February 2014
Pan Birmingham Cancer Network Meeting
20. Supports grant applications
“8.1.1. World class research relies on world class fundraising and
much of our fundraising is strengthened by the presence and
collaboration of our scientists. CR-UK expects Grantholders and
Research Personnel to contribute as much as possible.
Contribution could be by hosting lab tours, speaking at fundraising
events, volunteering at national events like Race for Life or
actively participating in events”
“AC12 Public engagement in science
Key audiences for MRC grant-holders to consider in their
communications activities are:
• Opinion formers, influencers and policy makers;
• Scientific community;
• Health professionals;
• Consumers/patients;
• Next generation of citizens;
• The public.
21. Benefits those who participate
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•
•
•
•
•
•
•
•
•
•
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Skills development
Career enhancement
Enhancing your research quality and its impact
New research perspectives
Higher personal and institutional profile
Influence and networking opportunities
Forming new collaborations and partnerships
Enjoyment and personal reward
Additional funding
Increasing awareness of the value of research to UK society
Increasing student recruitment
Inspiring the next generation of researchers
22. Get involved...
• Debbie Ringham – room 202 (1st floor)
School of Cancer Sciences
Debbie.ringham@cancer.org.uk
07766 902009
Want to spend a few minutes taking through the new CR-UK Centres initiative
To develop long-term, sustainable centres of excellence in cancer, delivering world-class research, improved patient care and greater local engagement
To create a national framework through which together we can achieve our goals
Local Engagement - Engaging with local community (public health issues, health promotion, getting people involved). Fundraising is much more powerful if people can see the impact of our work, through lab tours and meeting our researchers at events like these. Presenting out research in a ‘local’ context makes it more accessible to people. My job.
Local Engagement - Engaging with local community (public health issues, health promotion, getting people involved). Fundraising is much more powerful if people can see the impact of our work, through lab tours and meeting our researchers at events like these. Presenting out research in a ‘local’ context makes it more accessible to people. My job.
Local Engagement - Engaging with local community (public health issues, health promotion, getting people involved). Fundraising is much more powerful if people can see the impact of our work, through lab tours and meeting our researchers at events like these. Presenting out research in a ‘local’ context makes it more accessible to people. My job.
Leaflet – focus group have been involved in discussions for improvements
Inviting supporters and members of the public into the Centre to witness the work they help to fund.
Inviting supporters and members of the public into the Centre to witness the work they help to fund.
Leaflet – focus group have been involved in discussions for improvements
What has happened as a result of your activity? – Press/fundraising
What has happened as a result of your activity? – Press/fundraising
