1. Website Search Engine Optimization:
Myth vs. Reality
Internet marketing home based
business success depends on search
engines finding/indexing your
website. Your Website Pages and
Keywords must be top 10 ranked vs.
competing sites for organic traffic.
2. Website Search Engine Optimization:
Myth vs. Reality
•There are 7 fundamental internet marketing
strategies. Optimizing is one of the keys.
•The term is "Search Engine Optimization" (SEO)
and it refers to the techniques needed by your
website to be very friendly to the search engines.
•The Search Engines, Google, Yahoo, Bing and
many others must be able to locate your website
and "index" your pages.
• Once your site has been discovered, "indexed",
the search engines will begin to rank your website.
3. Website Search Engine Optimization:
Myth vs. Reality
•The first is to make sure you have the basic core
Pages set up on your website and in the site header
tool bar.
• These include; Blog page, About page, Contact
page, FAQ page, Sales pages (depending on your
website Theme/purpose) and sometimes Article(s)
page.
•This is very important. The search engines rate
your website higher if you have these Pages set up,
with internal Links (e.g. you create your About
page and add a link in the content of that Page to
your Contact page and FAQ page, etc.
4. Website Search Engine Optimization:
Myth vs. Reality
•Next is website "Content“. This refers to the text
and information you include on your website.
• The search engines want to rank sites on the first
page of any Search based on the value and
relevancy of the information provided.
• An internet marketing website uses a "blogging"
format with 3 - 5 or more unique Blogs to their
website every week.
• These Blogs must be unique, interesting and
Keyword rich for SEO ranking scores. There are a
number of resources available once you get
started.
5. Website Search Engine Optimization:
Myth vs. Reality
•Making your Pages and Blog-posts "Keyword
Focused" is needed but it must be balanced and
relevant.
•You can not just stuff your Blogs/Articles with a
bunch of keywords that are not relevant to the
content of your post.
• Include your Keywords in the following; In the
Title of your Blog/article, in the text of your Blog &
in the Closing paragraph.
• Keyword/phrase at 5 -8% of the total words. For a
400 word Blog, that would about 3 times.
6. Website Search Engine Optimization:
Myth vs. Reality
• Add what is called a "Resource Box" at the
bottom of every Blog-post or Article at the
bottom of each post.
•Link content to other information on your
website.
•The Blog resource Box would have a link or
reference to your website "Opt-in" for
people to sign-up for your mailing list.
• Offer a Free report or other valuable
information.
7. Website Search Engine Optimization:
Myth vs. Reality
•These key techniques are fundamental to
SEO and important to getting your website-
pages ranked high by the search engines.
•The more you can learn about SEO, and
work to implement SEO on your website the
better.
•The process is something any aspiring
internet marketer can learn and utilize to
build a relevant and attractive website
8. Website Search Engine Optimization:
Myth vs. Reality
• SEO is the first of the 7 Fundamentals for
Internet marketing Success.
• The other 6 fundamentals may surprise
you!
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