My colleagues Steve Garfield and Ben Grossman used this slide deck as part of our presentation on Google Glass for brands at the Boston Future M Conference on October 16th.

1. PRESENTED BY
Through the Looking GLASS
Changing the Brand +
Customer Interaction
Steve Garfield
Ben Grossman
Michael Durwin
TA L K A B O U T U S ! # F U T U R E M # f u t u r e g l a s s

2. @bengrossman
@stevegarfield
@mdurwin
#futureglass

3. Then

5. Now

12. Link

23. Next

24. Consumer Rollout

25. Brand Opportunities

26. Shipments of Wearable Devices
64-150mm
8.3mm
3.1mm
Berg Insight

27. 25+
In-store
shopping aid
In-store
or display
offers
18-24
In-store
shopping aid
Venda

28. Stores
should
not ban
use
Stores
have
something
to hide
Venda

29. Brand Adoption

30. Link

31. Link

34. The Future

35. Download the free
McDonald's Monopoly
Game for Google Glass

36. Add Ralph Lauren
American Flag on
GreenT-shirt to Macy's
card.

37. Buy
Devotion
by Jessie
Ware

38. Check Wait
Times...
Friendly Duck
Family
Restaurant

39. Porter Cable
Compressor
Aisle 7: Tools

41. Johnny Depp
Filmography
21 Jump St
What's Eating
Gilbert Grape

42. Other Wearable Tech

43. 64% Have Heard Of SmartWatches
CCS Insight

44. 21% Want One for Xmas
CCS Insight

45. Launching Wearable Devices

54. Link

60. @bengrossman
@stevegarfield
@mdurwin
#futureglass