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Building and Growing your Personal Brand Are you LinkedIn?  3-20 ©  2008 Paladin Recruiting and Staffing. All Rights Reserved
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Agenda
Why we are here? ,[object Object],[object Object],[object Object]
WHAT’S DRIVING SOCIAL MEDIA?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Increased recognition of Word Of Mouth power and benefits: 92% of Americans rate WOM of friends, family, & others among sources of ideas and information.
Adults online year over year increase ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
CHANNELS OF ENGAGEMENT OVERLOAD!   ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Web Events & Chatrooms Social Optimization Micro- Blogging Blogs Message Boards Open Communities Social Networks Video Sharing Photo Sharing
Social Media by the numbers ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  LinkedIn  —Is getting around half a million new users every week, at least twice the rate of a year ago, and the number of applicants per job has doubled too.   –  L.A. Times 2-10
[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
"Many of us are taught to do our best and then let the world decide how to judge us. I think it's better to do your best and decide how you want to be judged. And act that way."  – Seth Godin Leading Social Media blogger and Author
[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Ownable Position
Identify  ,[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
Engage  ,[object Object],[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
WITH CHALLENGES COMES OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
LOOKING AT B2B BUSINESS DEVELOPMENT ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Influences on  Work-Related  Purchases  of US Business  Decision Makers  April 2007 % of respondents
LEADING MARKET RESEARCH FIRM ANALYSIS ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
LinkedIn Learning Center:  Job Seeker ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
Ensure your profile is complete and up-to-date ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn!
Your connections should represent your “real world” network ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Use the LinkedIn email invite application to connect with Yahoo, Google or MSN contacts into your Brand Profile
Demonstrate your Expertise on LinkedIn Answers ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  LinkedIn Answers  You can ask and answer questions on specific subject matter.
Top Ten LinkedIn tips from Successful Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
Twitter ,[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Personal Branding to the next level www.meInc.com
Marketer blog lands in WSJ   ©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Blogging
©  2008 Paladin Recruiting and Staffing. All Rights Reserved.  Facebook Generation
HOMEWORK ASSIGNMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],©  2008 Paladin Recruiting and Staffing. All Rights Reserved.
©  2008 Paladin Recruiting and Staffing. All Rights Reserved  Mike Dwyer Business Development Manager [email_address]   Office: 312.416-1869 My LinkedIn:  http://www.linkedin.com/in/mdwyerpaladinstaffing

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Personal Brand Executive Roundtable Updated 3-20

  • 1. Building and Growing your Personal Brand Are you LinkedIn? 3-20 © 2008 Paladin Recruiting and Staffing. All Rights Reserved
  • 2.
  • 3.
  • 4.
  • 5. Adults online year over year increase © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 6. CHANNELS OF ENGAGEMENT OVERLOAD! © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Web Events & Chatrooms Social Optimization Micro- Blogging Blogs Message Boards Open Communities Social Networks Video Sharing Photo Sharing
  • 7. Social Media by the numbers © 2008 Paladin Recruiting and Staffing. All Rights Reserved. LinkedIn —Is getting around half a million new users every week, at least twice the rate of a year ago, and the number of applicants per job has doubled too. – L.A. Times 2-10
  • 8.
  • 9. "Many of us are taught to do our best and then let the world decide how to judge us. I think it's better to do your best and decide how you want to be judged. And act that way." – Seth Godin Leading Social Media blogger and Author
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. LOOKING AT B2B BUSINESS DEVELOPMENT © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Influences on Work-Related Purchases of US Business Decision Makers April 2007 % of respondents
  • 15. LEADING MARKET RESEARCH FIRM ANALYSIS © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 16. LinkedIn Learning Center: Job Seeker © 2008 Paladin Recruiting and Staffing. All Rights Reserved.
  • 17. Ensure your profile is complete and up-to-date © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn!
  • 18. Your connections should represent your “real world” network © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Use the LinkedIn email invite application to connect with Yahoo, Google or MSN contacts into your Brand Profile
  • 19. Demonstrate your Expertise on LinkedIn Answers © 2008 Paladin Recruiting and Staffing. All Rights Reserved. LinkedIn Answers You can ask and answer questions on specific subject matter.
  • 20.
  • 21.
  • 22. © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Personal Branding to the next level www.meInc.com
  • 23. Marketer blog lands in WSJ © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Blogging
  • 24. © 2008 Paladin Recruiting and Staffing. All Rights Reserved. Facebook Generation
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. © 2008 Paladin Recruiting and Staffing. All Rights Reserved Mike Dwyer Business Development Manager [email_address]   Office: 312.416-1869 My LinkedIn: http://www.linkedin.com/in/mdwyerpaladinstaffing