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A REPORT ON BUSINESS IDEA FOR
      RESTAURANT BUSINESS

7 Minutes Restaurant
WHY 7 MINUTES RESTAURANT ?

 Seven days in a week
 Seven wonders in world

 Lucky number Seven

 Seven colors of the rainbow

In 7 minute‟s “today„s special menu” at your table within
 Seven minutes
COMPANY OVERVIEW


•   Vision
    To be the leader in restaurant business by offering
    combination of special customer care and hygienic food.
•   Mission
    To provide healthy and fast services to customer, be
    committed to provide our special services with consistency
    and increase the size of our business.
•   Goal
     Satisfy unmet wants of consumer with unique features of
    product and services and earning profit.
OBJECTIVE OF COMPANY

 To provide blend of traditional Nepali and western
  style.
 To earn profit.

 To provide healthy eating place.

 Promoting    healthy eating habits among our
  customer.
 Promoting healthy food and nutrition.
PRODUCT AND SERVICES:
                          Nepali menu
                          Continental Menu
                          Indian Menu
              Food Menu   Chinese Menu
                          Korean Menu
                          Alcoholic
                          (Beer, Whiskey, Rum, Jin,
Products      Beverages   Vodka, Wines, Cocktails, etc)
                          Soft Drinks
                          Fruit Juice
                          Hot Beverages
                          (Green tea, Coffee, Hot
                          Chocolate, etc)
                          Nepali Wines
                          (Kodo, Tomba, Marpha,
                          Jomsom apple wine, Jhaneko
                          raksi, etc)
PRODUCT AND SERVICES:
                 Fresh Fruit Juiced

                 Organic Coffee & Tea

                 Chyangra Soups

7 Minutes Menu   Burger and Sandwich

                 Shaved Root Vegetable Salad

                 Roasted Cauliflower with salted yoghurt

                 Carrot-Ginger Chicken and Rice
MARKET
Target Customer
   Middle and high class people.
   Busy Professional people who prefer to eat healthy foods
   Universities students
   Tourist
CONSUMER FEEDBACK ANALYSIS
 Location  driven.
 More demand for Organic food.

 Friend’s gossip is major source of awareness.

 Tasty and hygienic food is must.

 Cleanliness and Sanitation adds value.
PRICING
Basic Food
 Menu                Normal             7 M Card
 Nepali menu         Rs. 127-Rs. 597
 Continental Menu    Rs. 197- Rs. 997
                                        10 %
 Indian Menu         Rs. 97-Rs.497      discount on
 Chinese Menu        Rs. 247-Rs. 747    Normal Rate
 Korean Menu         Rs. 247- Rs.597



Beverages
 Bar Menu           Amount
 Alcoholic          Rs. 247 and above
 Soft Drinks        Rs. 77 – Rs. 247
 Fruit Juice        Rs. 127 – Rs. 447
 Hot Beverages      Rs. 77 – Rs. 447
 Nepali Wines       Rs. 47-Rs. 777
PRICING

                 Dishes                  Price
                 Fresh Fruit Juice       Rs. 127
                 Organic Coffee & Tea    Rs. 97 & 47
                 Chyangra Soups          Rs. 197
7 Minutes Menu   Burger and Sandwich     Rs. 127 & Rs. 97
                 Shaved Root Vegetable   Rs. 97
                 Salad
                 Roasted Cauliflower     Rs. 127
                 with salted yoghurt
                 Carrot-Ginger Chicken   Rs. 247
                 and Rice
COMPANY’S STRATEGY FOR BRAND IMAGING

 Hygienic and tasty foods
 Recruitment of highly qualified employees

 Commitment and dedication towards quality and
  services
 Clean and sanitary environment

 Aggressive marketing
BUDGETING
Particulars                            Cost (Rs. In lakhs)

Interiors and layout design            1

Furniture and kitchen assets           2.5

Rent (Restaurant Building) for first   1
year
First month salary to staff            0.25

Advertising campaign                   0.5

Inventory stock                        0.25

Total startup Cost                     5.5
OPERATION PLAN

Location
 Nagarkot


Area Covered:
 5000 Sq. ft


Rent
 Rs.200 per Sq.ft (per annum)
Income Statement
Particulars                Amount(in lakhs)
Sales
Food                       3
Beverages                  2.5
Others                     2
Total Sales Revenue        7.5
Less: Expenses
Direct Cost                2
Gross Profit               5.5
Less: Operating Expenses   2.5
Net Operating Profit       3
Less: Amortization         1
EBDT                       2
Less: Depreciation         0
Net Profit                 2
Marketing

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Marketing

  • 1. A REPORT ON BUSINESS IDEA FOR RESTAURANT BUSINESS 7 Minutes Restaurant
  • 2. WHY 7 MINUTES RESTAURANT ?  Seven days in a week  Seven wonders in world  Lucky number Seven  Seven colors of the rainbow In 7 minute‟s “today„s special menu” at your table within Seven minutes
  • 3. COMPANY OVERVIEW • Vision To be the leader in restaurant business by offering combination of special customer care and hygienic food. • Mission To provide healthy and fast services to customer, be committed to provide our special services with consistency and increase the size of our business. • Goal Satisfy unmet wants of consumer with unique features of product and services and earning profit.
  • 4. OBJECTIVE OF COMPANY  To provide blend of traditional Nepali and western style.  To earn profit.  To provide healthy eating place.  Promoting healthy eating habits among our customer.  Promoting healthy food and nutrition.
  • 5. PRODUCT AND SERVICES: Nepali menu Continental Menu Indian Menu Food Menu Chinese Menu Korean Menu Alcoholic (Beer, Whiskey, Rum, Jin, Products Beverages Vodka, Wines, Cocktails, etc) Soft Drinks Fruit Juice Hot Beverages (Green tea, Coffee, Hot Chocolate, etc) Nepali Wines (Kodo, Tomba, Marpha, Jomsom apple wine, Jhaneko raksi, etc)
  • 6. PRODUCT AND SERVICES: Fresh Fruit Juiced Organic Coffee & Tea Chyangra Soups 7 Minutes Menu Burger and Sandwich Shaved Root Vegetable Salad Roasted Cauliflower with salted yoghurt Carrot-Ginger Chicken and Rice
  • 7. MARKET Target Customer  Middle and high class people.  Busy Professional people who prefer to eat healthy foods  Universities students  Tourist
  • 8. CONSUMER FEEDBACK ANALYSIS  Location driven.  More demand for Organic food.  Friend’s gossip is major source of awareness.  Tasty and hygienic food is must.  Cleanliness and Sanitation adds value.
  • 9. PRICING Basic Food Menu Normal 7 M Card Nepali menu Rs. 127-Rs. 597 Continental Menu Rs. 197- Rs. 997 10 % Indian Menu Rs. 97-Rs.497 discount on Chinese Menu Rs. 247-Rs. 747 Normal Rate Korean Menu Rs. 247- Rs.597 Beverages Bar Menu Amount Alcoholic Rs. 247 and above Soft Drinks Rs. 77 – Rs. 247 Fruit Juice Rs. 127 – Rs. 447 Hot Beverages Rs. 77 – Rs. 447 Nepali Wines Rs. 47-Rs. 777
  • 10. PRICING Dishes Price Fresh Fruit Juice Rs. 127 Organic Coffee & Tea Rs. 97 & 47 Chyangra Soups Rs. 197 7 Minutes Menu Burger and Sandwich Rs. 127 & Rs. 97 Shaved Root Vegetable Rs. 97 Salad Roasted Cauliflower Rs. 127 with salted yoghurt Carrot-Ginger Chicken Rs. 247 and Rice
  • 11. COMPANY’S STRATEGY FOR BRAND IMAGING  Hygienic and tasty foods  Recruitment of highly qualified employees  Commitment and dedication towards quality and services  Clean and sanitary environment  Aggressive marketing
  • 12. BUDGETING Particulars Cost (Rs. In lakhs) Interiors and layout design 1 Furniture and kitchen assets 2.5 Rent (Restaurant Building) for first 1 year First month salary to staff 0.25 Advertising campaign 0.5 Inventory stock 0.25 Total startup Cost 5.5
  • 13. OPERATION PLAN Location  Nagarkot Area Covered:  5000 Sq. ft Rent  Rs.200 per Sq.ft (per annum)
  • 14. Income Statement Particulars Amount(in lakhs) Sales Food 3 Beverages 2.5 Others 2 Total Sales Revenue 7.5 Less: Expenses Direct Cost 2 Gross Profit 5.5 Less: Operating Expenses 2.5 Net Operating Profit 3 Less: Amortization 1 EBDT 2 Less: Depreciation 0 Net Profit 2