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What is ROI?
Wrapping your head around the…
SOCIAL MEDIA
  What is ROI?
PHENOMENON
RESOURCES:
www.bossdev.com/blog/social-media-resources

           What is ROI?
             TWITTER:
               #BDsocial
               @BOSSdev
              @AshleyLomas
PRESENTERS:

    Korye Logan, Digital Marketing Strategist
             What is ROI?
                 @koryelogan

Cosmin Ghiurau, Social Media Solutions Architect
                  @cosguru
Interactive & Social Media Company

           What is ROI?
         200 Employees Worldwide

  Strategy, Creative, Technology & Analytics

    Web Sites, Flash Games, Virtual Worlds,
Social Widgets, Mobile Apps, Software & More
Portfolio of Recent Work:

         Casual Gaming: www.nesquik.com

         Virtual Worlds: www.toppstown.com


            What is ROI?
   Video Web: www.cleanandclear.com/countdown/

                Social Application/Widget:
http://apps.facebook.com/interscopesongcard/index.php

     Software Development: www.spinscape.com

       BOSS|talk Blog: www.bossdev.com/blog/
What is ROI?
 WHY?
SOCIAL MATTERS
    What is ROI?
   TO YOUR
   BUSINESS
What is ROI?
INNOVATION
Social is NOT THE Solution
Social is PART of THE Solution
What is ROI?
EVOLUTION
What is ROI?
What is ROI?
EXPANSION
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
DEMISE
What is ROI?
What is ROI?
What is ROI?
What is ROI?
MATURING
What is ROI?
What is ROI?
What is ROI?
INVENTION
What is ROI?
SOCIAL MATTERS TO YOUR BUSINESS
                         SECTION RESOURCES:

    Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB
AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB

           Pew Internet & American Life: www.pewinternet.org
     eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb
        Generations Online in 2009 http://budurl.com/PewInternet

                   What is ROI?
                  Nielsen Online: www.nielsen-online.com
      Social Networking’s New Global Footprint http://budurl.com/qs3p
   Report: Global Faces & Networked Places: http://budurl.com/Nielsen
 Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth

                      Forrester: www.forrester.com
     “Despite Recession, 50% Increase Social” http://budurl.com/4nhk

                       comScore: www.comscore.com

                Your Peers on LinkedIn, Facebook & Twitter
SOCIAL MEDIA
   What is ROI?
 LANDSCAPE
What is ROI?
COMMUNICATION
What is ROI?
Blogs, Micro-blogs
& Social Networks
What is ROI?
What is ROI?
COLLABORATION
   What is ROI?
What is ROI?
Social Bookmarking
 & Opinion Sites
MULTIMEDIA
 What is ROI?
What is ROI?
Photo / Video Sharing
    & Livecasting
What is ROI?
ENTERTAINMENT
What Worlds &
        is ROI?
Virtual
Online Gaming
SOCIAL MEDIA LANDSCAPE
                SECTION RESOURCES:

CIO: Twitter: How to Get Started Guide for Business People
                http://budurl.com/CIOTwitter

               Twitter Application Directory
                    http://twtbase.com
           What is ROI?
     Elements of Web 2.0 Communication Guidelines
           http://budurl.com/web2guidelines

             Web Analytics Research Tools:
                  www.compete.com
                   www.alexa.xom
                 www.quantcast.com
SOCIAL
 What is ROI?
ACTIVITIES
How can business participate
   in the social space?
IDENTIFY
Key Influencers

Protect Your Company from
      “Brandjacking”
LISTEN
Alerts:
Google, RSS, Twilerts, Search
       Email Analytics
        Social Buzz
INTERACT
Comment on Blogs & Articles

Groups on Facebook, Yahoo, etc.

Offer Specials, Promos & Insights
      on Twitter & Facebook
Social Media Requires Constant

   NEWNESS &
   RELEVANCE
SOCIAL ACTIVITIES
                    SECTION RESOURCES:




               What is ROI?

http://budurl.com/qtqq         http://wiki.beingpeterkim.com
What is ROI?
#BDsocial
SOCIALROI?FOR
  What is
 BUSINESS
What is ROI?
FOCUS
Business Objectives
POST Methodology
Overcome Corporate
Barriers to Success
Steps to Success
Calculating ROI
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
QUESTIONS
  What is ROI?
& ANSWERS
The Next BOSSdev Webinar:

Wrapping Your Head Around the Social Media Phenomenon

     Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT

   https://www2.gotomeeting.com/register/201797513



         Follow us at www.twitter.com/bossdev
THANK YOU
 Korye Logan + klogan@bossdev.com + www.Twitter.com/koryelogan
Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru
Ashley Lomas + klogan@bossdev.com + www.Twitter.com/ashleylomas




      Detroit | Austin | New York | Los Angeles | Toronto
         Social Media | Branded Flash Games | Virtual Communities
         Rich Media | Application Dev. | Website Dev. | Mobile Apps.
                     T 866 267 7282 | W bossdev.com

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Social Media Phenomenon 03 26 2009