Contenu connexe Similaire à (What's) Cross Media (20) (What's) Cross Media2. Wat is cross media?
• …. ahum
• Oh no, viral of spiral?!
• No, multi-media
• Uhmmm and multi-channel
• Ah! Of….integrated media-mix
• [burp]
f
We’ve never seen a client brie
edia’
that wants ‘cross m 7. ebsite
w * Advergames
ov ie/ * Advertainment
* Advertising awards
al m
* Ambient marketing
vir
* Branding online
* Email marketing
* Guerilla marketing
* Integrated marketing
* Mobile advertising
* Mobile marketing
* Multichannel campaigns
* Offline advertising
* Offline marketing
tion
* Online advertising
* Online campaigns
tiva
* Online competitions
c
da
* Online marketing
er illa an
* Online video ads
* Opinions & interviews
gu br * Outdoor advertising
* Podcasting & marketing
* Print advertising
* Rich Media
* Social campaigns
* Social networking
* Tv advertising
* Viral marketing 9. 4 types cross media
1 – Pushed.
2 – Extras.
3 – Bridges.
4 – Experiences.
5 – ….. 10. 1. Push - Same stuff, various channels
Live (conference) Web Podcast/Mobile 11. 2. Extras - Same idea,
stuff adapted to channels
Book Film Game 12. 2. Extras - Same idea,
stuff adapted to channels
Interactive TV Ads
In-commercial In-program
Play 14. 3. Bridges - Follow stuff
from one channel to the next
1ste uur 2e uur
TV Internet 15. 3. Bridges - Follow stuff
from one channel to the next
Superbowl commercial Website 19. The ICT Job - zilver “beste
cross media campagne” Spinawards
Pushed | Extras | Bridges| Experiences
Agency: Euro RSCG Amsterdam i.s.m. Rhinofly
Bridges
Client: AIVD i.c.w. Expertisecentrum Arbeidsmarktcommunicatie Rijk 20. Frequentie 1550 -
Spinawards zilver “gaming concept”
Pushed | Extras | Bridges| Experiences
Experiences
Agency & client: Waag Society 21. Pushed | Extras | Bridges| Experiences
Bridges
Agency: Dynamic Zone
Client: ROC van Amsterdam 22. Pushed | Extras | Bridges| Experiences
Agency: Duval Guillaume Brussels
Not Cross Media!
Client: Overpoort Bowling Gent Guerilla! 27. Relevance
Distinction
Impact
NEW
Consumer involvement
Integrated team effort
Stamina 28. 5. Continuous - An everlasting exchange of
stuff and desires through the appropriated
channels based on a big idea
Books Toys / Video Board games Art
merchandise Games
Clothes Conventions Movies / DVD’s