1. Facebook Places: Deals and Store-Level Marketing Greg Sterling Sterling Market Intelligence/Opus Research June 29, 2011

3. Coverage: search, directories, “social media,” mobile, multi-channel shopping, SMB advertising, etc.

6. Mobile helps people see importance of local

7. Powerful capacity to impact behavior in real time

8. Mobiles inherently social, enable immediate “conversations” (pictures, reviews, feedback)Local Social Mobile

10. E-Commerce about 4.5% of total retail Q1

12. 40% to 70% of SMBs say they have a “presence” on Facebook

14. Facebook Deals: Check-in Deals Like more traditional coupons, reward presence on premises 4 types: individual, friend, loyalty and charity Motivate check-ins Only available “nearby” on mobile (but promoted on FB or elsewhere)

15. 33% of Facebook Traffic Mobile Source: HubSpot analysis of 70,000 Facebook public posts, May 2011

16. 26% of Local-Mobile Users Do Deals Participation in Deals Programs Q39: Some companies can alert you to special deals, discounts, products or services tailored to your personal tastes and/or location. In order to offer this level of customization, companies access your location via your phone/mobile device, or use basic information about you, such as your age, gender, and interests. Do you currently participate in any such programs? Source: AT&T Interactive-Nielsen; Local Mobile Searchers (n=1526)

17. Coupons Impact Decisions Coupons Word of Mouth Advertising inserts TV Newspapers In store promotion Direct mail Email Cable TV Internet advertising “Re holiday advertising, which of the following influences you to shop at a particular store?” Source: NRF/BIGResearch, 12/08 n=8,860 11

19. Location of the business — 10%

20. A deal — 8%

21. Familiarity with the owner — 3%

22. Article or review from a critic — 3%

23. Online Reviews — 2%

24. Other — 20%

25. Don’t know/Refused — 2%“What is the number one thing that influences you to try a local business?” Source: CityGrid survey May, 2010 n=1,006

26. Reasons for Responding to Mobile Ads Q21: Which of the following are reasons you clicked on advertisements on your mobile device in the past? – “It was…” Source: AT&Ti-Nielsen: All those who ever clicked on advertising (n=865)

28. 44% purchase local deals at least once a month

29. Deal purchasing behavior stays relatively consistent across age groups and gender.

30. Those ages 25-44 are most likely to purchase a local deal.Source: JiWire Q1,2011

31. Alternative View of Frequency 74% of consumer-respondents purchased 4 or fewer deals in the past 12 months. Contrast vs. JiWire data showing much higher frequency Source: Lightspeed Research, April, 2011 n=3,300

32. Deal Sharing Prevalent Source: JiWire Q1,2011

33. Top Deal Categories (% of Deals) Source: Local Offer Network, March 2011

34. 65% of Deal Buyers Existing Customers? Source: Foresee Results Q2 2011 (n=22,000)

36. No: 54.5%Opus Research, 2/11 n=6875 small businesses

37. How Real Is ‘Deal Fatigue’? Source: Business Insider reader survey, March 2011 n=943

38. Follow or Contact Me To Follow or Contact Me Greg Sterling greg.sterling@gmail.com Twitter.com/gsterling

39. Jeff Ferguson CEO, Fang Digital Marketing jeff@ferguson.com @fangdigital @countxero

40. Case Study Geo-targeted Gordmans Campaign Veronica D. Stecker Marketing and Media Planner Gordmans, Inc. Veronica.Stecker@Gordmans.com

41. Google Places

42. Facebook Places

43. CTR And CPC by Industry

46. Grand Openings

47. Easter Egg Hunt Campaign

48. Online Coupons

49. Memorial Day Posts

50. Guest Complaints

51. Dashboarding

52. Thank You! Veronica D. Stecker Marketing and Media Planner Gordmans, Inc. Veronica.Stecker@Gordmans.com