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Changing the Way People Buy: Physical to Digital on Xbox LIVE   Ben Smith Director of Program Management  Xbox 360 - Xbox LIVE - Kinect [email_address]
In the beginning…
Part 1: A simple story about a man and his horse…
And the people spoke…
and voted with their wallets
Lessons ,[object Object],[object Object],[object Object],[object Object]
Part 2: Plastic guitars that mint money http://www.joystiq.com/2009/03/26/npd-rock-band-surpassed-1b-in-retail-sales-in-north-america/
Experience + Microtransactions = $$$ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons ,[object Object],[object Object],[object Object]
Part 3: The Map Pack Revolution
Call of Duty MW2 Stimulus Package
Lessons ,[object Object],[object Object],[object Object]
Part 4: Power of Pint-size People
Lessons ,[object Object],[object Object],[object Object],[object Object]
So what? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Final Word
Thank you!

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Ben Smith\'s Changing the Way People Buy: Physical to Digital on Xbox LIVE at Virtual Goods Summit West