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Building a Profitable Social Games Distribution Strategy on Facebook

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AF EXPO Building a Successful Social Games Distribution Strategy on Facebook Hussein Fazal CEO – AdParlor Inc. www.adparlor.com
Facebook Virality
Is crazy growth still possible?
Yes – but it is a LOT harder FREE vs. PAID
Free Application Growth Strategies Take advantage of remaining virality Internal cross-promotion – i.e. zynga, crowdstar, sony…
Free Application Growth Strategies 3. Cross-promo bars – applifier, appstrip, vip games, igapi 4. Direct cross promotional deals
Paid Application Growth Strategies Buy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
Paid Application Growth Strategies
Facebook Ads ,[object Object]
When you are ready to ramp up, use an Ads API Vendor
CPI Pricing Model

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