Social Developer Summit

1. Best practices for social app
development
Cathy Edwards
Co-Founder & CTO
www.chomp.com

2. Contents
Viral
Acquisition
Retention

3. What is Chomp?

4. Viral
•Mobile is inherently fragmented
•Use social networks as your viral channels

5. Viral
•Make it easy for users to share and invite

6. Acquisition
•Donʼt present new users with a signup wall
if you donʼt have to

7. Acquisition
•Allow engaged users to advocate for you
- (void)rateThisAppOnChomp {
// Open the Chomp Connect dialog
// Use the apps bundle identifier
NSDictionary *infoDictionary = [[NSBundle
mainBundle] infoDictionary];
NSString *appID = [infoDictionary
valueForKey:@"CFBundleIdentifier"];
ChompDialog *cDialog = [[[ChompDialog alloc
initWithApiKey:@"TESTINGSECRET"
forApp:appID] autorelease];
[cDialog show];
}

8. Retention
•Use push notifications judiciously
•Think about time of day
- (NSNumber *)timeZoneOffsetInMinutes {
NSInteger seconds = [[NSTimeZone localTimeZone] secondsFromGMT];
return [NSNumber numberWithInt:(seconds / 60)];
}
•Think about rate limiting
•Be relevant

9. Retention
•Use out-of-app channels - e.g. email

10. Questions?