3dprintconfny14

2.  3d printing + toys
…same applies to product design
 corporate + start up
 creative + business
 many techs
 predictions
 shown through business
examples + cool toys
Breadth of talk

3. bio

4. bio

5. bio

6. bio 20+ years in toys
- Fisher Price – Mattel
Advanced concepts teams
Training – IDEO etc.
Best in tech – JPL, MIT etc.
Best crazy geniuses
Best Biz / Marketing
Larger than life challenges
Contact with other industries
- video games, movies /TV,
tech, creative, candy, sports…
- Now Independent inventor
- work with all toy companies
- non toys too

7. bio 16+ years with 3d printing
- CNC – set up - material
- Laser cutter – flat
Printers ---------------
- Wax - molds
- Cornstarch *cor – brittle – color
- SLA – high res – brittle – 1 material
- SLS – high res – sandy – multi materials.
One at a time. Not for home
- FDM – strong- cheap –simple - now
- Inkjet – mixed materials, colors, simple
tech* - what we will have.
- - still dot matrix

8. It already has….
Most industries have
already changed internally.
3D
“ Is 3D printing really
going happen?”

9. “What do you do?....
That’s what it’s for ”
“Scratch your itch”
3D “What is 3D printing for? ”

10. 3D “______” issue will kill it.
John Lasseter was let go from Disney by
‘experts’ because “computers have no
place in animation”;
1. It will cost too much
2. It takes too long
3. Animators will lose jobs
4. It‘s ugly
5. The public doesn’t want it
Every prediction was 100% backwards–
and then Disney bought Pixar.
Who’s laughing now?

11. past Toys - fun
Tech - magic
Teach – empower
Formula Fuelers
proud
happy
smarter
concept
SLA model

12. Toys + tech.
Skylanders: Video
game toy hybrid
Used 3D printing of
video game assets to
speed + improve
production of
multiple figures – no
toy experience
past

13. Not for kids under 13: Standard for unknowns.
- Beautiful but fragile
- Mystery materials
- Function poor
present Nothing today is a “toy”
… they are “collectibles”

14.  Spin Master 3d –
Armor files
available online
 Hasbro working
with 3D systems
 Lego – great 3d
online world
present BUT lots of
interesting things
are happening….

15. present
Growing toy markets:
3D printers
Making
Robots
Quadcopters

16. present
Shapeways,Thinginiverse, Cubify …..
- adapters
- niche’
- hybrids
- custom
New frontiers….

17. Present
other techs
 Arduino- makes
electronics easy

18. Printing
 On anything
 Laser cuts also
Fabric
 Direct to fabric
 digital
embroidery with
laser cutting
Present
other techs

19.  laser cutter
 water jet
 CNC
 foundry
 print wax
 print sand
other techs

20. a few people +
fun idea +
3d printed parts +
Alibaba.com +
Amazon.com =
Current major toy companies -
Marketing, $$$, and mass (don’t under estimate)
You too can compete with the best !
electric paper airplane

21. • Inventing
• Prototyping
• Design
• 3D printing
• Technology
• Corporate
crosspollination
• Teaching
www.Kram-Co.com

22. Prototype an idea:
Old way:
- Do I have materials? - maybe
- Do I have tools necessary? – maybe
- Can I build it ? – maybe
- Build with what you have + can find
- Model is fragile - ‘one of a kind’:

23. New way:
- Do I have materials? -YES
- Do I have tools necessary? –YES
- Can I build it ? –YES
- Build what you want.
- No such thing as “one of a kind” Model is
strong- easy to; fix, duplicate, change size,
change color, revise parts, can use old
assets
- Everything is in the magic box !
Prototype an idea:

24. How my biz changed:
Speed: x 5
Quality: x 5
Complexity: things impossible before
No limits:
I can make anythingI can dream

25. Square wheels can roll
… on a specific track.
- experiment in software
- use file for renderings,
animation, meetings,
animation + development
- print test file
- make lots of mistakes fast
- learn
- revise
- print as many models as
you need, at any scale in
many materials
I would not have done this
project with out my printer
Prototype an idea: example
Before:

26.  Me + 1 machine:
 7 options, 3 contracts - in 1 year
 Hasbro award for Vendor of the year.
vs 300 teams of people.
 Surpass overseas model shops.
Spin master –Works like – Looks like
model revisions in 1 day.
Result

27. Imagine a toy company…
with none of the problems of today
 No tooling, shipping, or warehousing cost, and none of the lead time
 No arguments about what toys to make- you can make them all
 No retailer, sales, or customs office to worry about
 No downside when a license tanks, trend changes, or natural disaster
strikes
Imagine if the company could
 Customize every toy
 Only added to their catalog and never have to remove an item
 Could cross most existing categories and exploit completely untapped
ones
 What if you could make the same toy at many price points, from many
materials for no extra cost
future

28. a glimpse ahead…future

29. a glimpse ahead…future
Yellow =
Rigid bones
Blue = Flexible Muscles

30. Unique moment in time
 Best time to be inventor-
 there is nothing to stop you.
 For all ages – 9 to 90
 Everyone is qualified because….
no one is
 Family + Community
 Parents + kids
 Maker spaces

31.  “Cottage Industry”– Talent waiting -Ready to get back to work
 FP started – in small town kitchens
 Bathsheba- “I can now make a living as an artist”
 Creative edge -
 History of inventers – in the cultural DNA
 Culture – risk is accepted
 Trust in entrepreneurs – willing to give $million to teens
 Self confidence - Ford fast horse
 Business edge
 France - $$$
 Germany - restricted
 China – conformist
America uniquely qualified

32. The future is now in your hands
because you now don’t have to
ask anyone's permission.
No one can say no to you–
accept you.

33. Questions??
… while we
look at toys