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Your Twitter Hurts My Facebook When I’m LinkedIn- Natalie Henley, Monetizing Social Director of Marketing – Findability Group Media
“Natural Horsemanship” 22,000 Searches Each Month
“Horse Training” 167,000 Searches Each Month
Natural Horsemanship
Become Findable Under the Right Keywords Keyword Phrases
Findability in the Buying Cycle Pet Store Denver, Exotic Bird Supplies Purchasing Pet Store Shopping Pet Information
Know How Your Prospects Search… 52.9% Search 3+ Keywords Source: ClickZ 2009
Findability Keyword Discovery Process
Don’t Guess! Always Use a Keyword Tool
Keyword Architecture Firms Denver
Competition
Local Monthly Searches 720
The Power of Social Media This is more than Yahoo! 3.7 Billion searches each month on YouTube
Silverson Mixers Top Performing Keyword: “Industrial High Shear Mixers”
YouTube Keyword: Industrial High Shear Mixers
YouTube Keyword: Industrial High Shear Mixers Results Fourth Position!
Martin Faith, Owner of a Small Stained Glass Company Top Performing Keyword: “Stained Glass Denver”
LinkedIn Keyword: Stained Glass Windows Denver TIP: Select the “other” category when selecting the industry associated with your website. This will allow you to re-name the website URL with your keywords
Results Fifth Position!
Golden Rule: You Must Have a Personality!
Skittles v M&Ms
Google Analytics
Action Plan 1. Find your Keywords -Don’t Guess Use a Keyword Tool 2. Setup your Social Media with a Keyword 3. Have Fun with it – Show some Personality 4. Setup Hootsuite.com to save time 5. Measure success through Google Analytics
Thank you for attending! Email me at: Natalie@Findability.com Call me with questions at: 888-588-9326 Follow me on Twitter at: www.twitter.com/Marketing_Nat

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