1. Consumer Freemium vs.
Enterprise Freemium
Lessons learned from YouSendIt.com
Ranjith Kumaran

2. Like everything, Freemium
businesses evolve (or die).

3. 100 free consumer senders
= 500 free recipients
500 free recipients
= 100 new free senders
100 new free senders
= 4 paid subscribers

4. 20 acme.com senders
= 80 acme.com recipients
100 total acme.com users
= 10-100% of Acme SMB
>10% penetration
= inbound from Acme

5. An engaged
consumer is
a likely buyer.

6. Not all engaged
enterprise users
can make purchase
decisions.

7. Consumers are
happy buying for
themselves online.

8. Businesses are
happy buying
for groups after
talking to a
human.

9. Retaining
consumers
is (relatively)
hard.

10. Enterprise
renewals are
opportunities
for up-sell.

11. Every consumer is
a professional.

12. Every professional is a consumer.

13. @ranjithkumaran