1. Creatively Social:
Breaking out of the ordinary
Ric Dragon, CEO, DragonSearch - @ricdragon

2. Not All Social Media Marketing
Projects are Equal
@ricdragon

3. Brand
Maintenance
@ricdragon

4. Reputation and Crisis
@ricdragon

5. Community Building
@ricdragon

6. Influence
@ricdragon

7. Big Splash
@ricdragon

8. The Brilliant Campaigns

13. Big Budgets
Traditional Media support
@ricdragon

15. Fun
@ricdragon

16. Unexpected
@ricdragon

17. Participatory
@ricdragon

18. Cross-Media
@ricdragon

19. • Spreadability vs. Drillability
• Continuity vs. Multiplicity
• Immersion vs. Extractability
• Worldbuilding
• Seriality
• Subjectivity
• Performance
@ricdragon

20. @ricdragon

21. @ricdragon

22. 1. Serial storytelling
2. Multi-faceted storytelling
3. Spreadable storytelling
4. Immersion and discovery
storytelling
5. Engagement through storytelling
@ricdragon

23. @ricdragon

24. Genrich Altshuller
@ricdragon

25. @ricdragon

26. @ricdragon Copyright UNRULY Media 2012 used with permission

27. Creative
Social Media
thinking
represents the
represents
greatest the
greatest
opportunity in
opportunity to
the history of
create value.
marketing for
businesses to
connect with
customers.

28. Thank You!
Ric Dragon, DragonSearch
dragon@dragonsearch.net | Twitter: @ricdragon
Social Marketology
Release date: June 2012