VALUE OF EMOTIONAL RELEVANCE
VALUE OF DISCUSSIONS
VALUE OF SOCIAL AWARENESS VS TRADITITIONAL BRAND
VALUE OF TRUST
These are all metrics – not measurements
Metrics are insights
Metrics are contributing factors that lead to a measurement.
So it’s about creating realtionships.
Development Conftent
Reach, Relevancy, Influence
But how do you get the team to do this?
Social Media has not changed the basics of Business Economics.
Example: Best Buy
Avg + 1% of engagement leads directly to $100,000 in new sales.
WHAT ARE METRIC?
IBM Social Business Case Study: Search satisfaction has increased by 50% with the productivity driven saving of $4.5 MM per year
$799K savings per month in reduced travel
Significant reductions in phone mail, email server costrs.
Why do we try to align our customers around our business?
Align your business processes around the customer lifecycle.
Customers Expect Businesses to be On-Demand. So Businesses Must Enable Employees to be On-Demand ”
IBM
20,000 employees on FB
25,000 employees on Twitter
Internal Corporate Social Network will
bridge corporate communication gaps. #smm2011
Example:
IBM Connections,
IBM Expert Search
Example:
IBM Connections,
IBM Expert Search
Example:
IBM Connections,
IBM Expert Search
In fact, people working at strategically social companies were twelve times more likely to predict an increase of twenty percent in 2011 revenues over last year, compared to more informal social media users (12% vs. 1%). And employees from companies who don’t use social media are twice as likely to expect a decrease in revenues this year compared to strategic users.
KAT
Belong to different “groups” –
Employee generated groups!!
1700 internal blogs
1000 employees have profile on connections
15,000,000 in employee generated podcasts, video
20,000,000 minutes in e-meeting recordings
Customers expect you to be available On- Demand so you must enable staff to be as well. #smm2011
Content must find employee. Employee should not have to search.
