4. There
was
a
5me
when
content
was
simple.
One-‐Way.
Top-‐Down.
Closed.
But
now
the
web
is
awash
in
content.
Video
in
par5cular
overwhelms
–
but
it
can
be
harnessed.
5. There
was
a
5me
when
content
was
simple.
Cable
expanded
the
universe.
6. There
was
a
5me
when
content
was
simple.
Now
the
web
makes
content
ubiquitous…
9. It
will
take
8
years
to
watch
all
of
the
video
that
is
uploaded
to
YouTube
in
a
single
day.
10. VIEWS
AND
TRAFFIC
• Over
800
million
unique
users
visit
YouTube
each
month
• Over
4
billion
hours
of
video
are
watched
each
month
on
YouTube
• 72
hours
of
video
are
uploaded
to
YouTube
every
minute
• 70%
of
YouTube
traffic
comes
from
outside
the
US
11. VIEWS
AND
TRAFFIC
• YouTube
is
localized
in
43
countries
and
across
60
languages
• In
2011,
YouTube
had
more
than
1
trillion
views
or
around
140
views
for
every
person
on
Earth
• 500
years
of
YouTube
video
are
watched
every
day
on
Facebook
44. Is
Your
Brand
Inside
Your
Customers
Digital
Desert
Island?
45. Can
you
get
on
your
customer’s
private
Island?
46. Can
you
get
on
your
customer’s
private
Island?
47.
48. The
opportunity:
THE
EMERGENCE
OF
THE
CURATION
ECONOMY
For
brands,
publishers,
and
media
makers
–
the
new
content
arms
race
is
about
crea5ng
a
curated
and
coherent
environment.
Created,
Collected,
and
Contributed
content
will
be
the
new
mix.
Revenue
will
flow
to
those
who
aggregate
valuable
audiences
and
serve
them
at
scale.
