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Difference between product and brand

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Wahyd Vannoni
Wahyd Vannoni

The difference between product and brand in three slides.

Marketing
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How much would you pay for this?
How much would you pay for this? 100 % cotton
How much would you pay for this? 100 % cotton Have you got a price in mind?
How much would you pay for this? 100 % cotton Have you got a price in mind? OK, let’s called it price “P”
How much more would you pay for these?
How much more would you pay for these? 100% cotton
How much more would you pay for these? Have you got a price in mind? 100% cotton
How much more would you pay for these? Have you got a price in mind? 100% cotton OK, let’s called it price “N”
How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N”
How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N” Have you got a price in mind?
How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N” Have you got a price in mind? OK, let’s called it price “B”
The difference between product and brand…
The difference between product and brand… Is the belief system in your mind that makes you assign different prices for…
The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton
The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton “N” 100% cotton
The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton “N” 100% cotton “B” 100% cotton
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Difference between product and brand

  • 1. How much would you pay for this?
  • 2. How much would you pay for this? 100 % cotton
  • 3. How much would you pay for this? 100 % cotton Have you got a price in mind?
  • 4. How much would you pay for this? 100 % cotton Have you got a price in mind? OK, let’s called it price “P”
  • 5. How much more would you pay for these?
  • 6. How much more would you pay for these? 100% cotton
  • 7. How much more would you pay for these? Have you got a price in mind? 100% cotton
  • 8. How much more would you pay for these? Have you got a price in mind? 100% cotton OK, let’s called it price “N”
  • 9. How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N”
  • 10. How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N” Have you got a price in mind?
  • 11. How much more would you pay for these? Have you got a price in mind? 100% cotton 100% cotton OK, let’s called it price “N” Have you got a price in mind? OK, let’s called it price “B”
  • 12. The difference between product and brand…
  • 13. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for…
  • 14. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton
  • 15. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton “N” 100% cotton
  • 16. The difference between product and brand… Is the belief system in your mind that makes you assign different prices for… “P” 100% cotton “N” 100% cotton “B” 100% cotton